
51 - 200 employees
🤝 B2B
☁️ SaaS
💰 $5.2M Series A on 2017-07
B2B • Advertising • SaaS
Insticator is a company that specializes in maximizing audience engagement and revenue for publishers through innovative ad management and audience interaction tools. The company's products include a full ad management suite, supply side platform, video solution, content engagement unit, commenting platform, and rating & review system. Insticator aims to help publishers effectively collect and utilize first-party data to engage and monetize site visitors. They offer tools such as trivia, polls, and commenting to keep audiences engaged and coming back. The company prides itself on its responsiveness and the ability to provide comprehensive reporting and insights for its clients.
🔥 0 minutes ago
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51 - 200 employees
🤝 B2B
☁️ SaaS
💰 $5.2M Series A on 2017-07
B2B • Advertising • SaaS
Insticator is a company that specializes in maximizing audience engagement and revenue for publishers through innovative ad management and audience interaction tools. The company's products include a full ad management suite, supply side platform, video solution, content engagement unit, commenting platform, and rating & review system. Insticator aims to help publishers effectively collect and utilize first-party data to engage and monetize site visitors. They offer tools such as trivia, polls, and commenting to keep audiences engaged and coming back. The company prides itself on its responsiveness and the ability to provide comprehensive reporting and insights for its clients.
• Build and maintain the web applications that power our advertising platform • Work across our frontend (React/TypeScript) and backend (Java/Spring Boot) stack • Deliver features end-to-end from database schema design through API development to polished UI implementation • Build features that advertisers interact with daily — campaign creation and launch workflows, real-time performance dashboards, multi-platform account integrations (Google Ads, Meta, Adform), and automated billing systems • Shape product architecture as we scale to support new advertising channels, expand our AI-driven campaign optimization, and onboard enterprise clients with complex billing and permissions requirements • Design and implement full-stack features across React (TypeScript, Tailwind CSS, Vite) and Spring Boot (Java 17, PostgreSQL) codebases • Build and maintain RESTful APIs with proper authentication, authorization (role-based access control), and input validation • Design and evolve PostgreSQL database schemas using Flyway migrations, including JSONB modeling for flexible domain objects • Develop responsive, accessible UI components following existing design patterns and component libraries • Integrate with third-party advertising platform APIs (Google Ads, Meta Marketing API, Adform) for account management and data synchronization • Implement and maintain OAuth flows for external platform connections • Build complex business logic including billing calculations, invoice generation, and payment processing workflows • Write efficient database queries and optimize application performance for large datasets • Collaborate with the data engineering team on Snowflake integrations for analytics and reporting features • Participate in code reviews, providing constructive feedback and maintaining code quality standards • Troubleshoot production issues across the full stack using AWS CloudWatch logs and application monitoring • Contribute to CI/CD pipeline maintenance and deployment processes
• 4-6 years of professional software engineering experience in full-stack web development • Strong proficiency in Java (11+) and Spring Boot, including Spring Security, Spring Data JPA, and RESTful API design • Strong proficiency in React (16+) with TypeScript, including hooks, state management, and modern component patterns • Solid experience with PostgreSQL including schema design, query optimization, indexing strategies, and migrations • Experience with CSS frameworks (Tailwind CSS preferred) and building responsive layouts • Familiarity with cloud services, particularly AWS (S3, SES, Lambda, ECS, CloudWatch) • Experience integrating with third-party REST APIs and OAuth 2.0 authentication flows • Understanding of Git workflows, pull request processes, and collaborative development practices • Ability to independently own features from technical design through deployment • Strong debugging skills across frontend and backend, including browser DevTools and server-side logging • Must have a player/coach mentality, willing to both execute and lead • Ability to juggle multiple projects concurrently and set and meet deadlines • Skilled at receiving and providing direct feedback • Collaborative mindset and great teamwork skills • Entrepreneurial & adaptable; great learning skills • Curious, research-minded, data-informed • Able to search for possible solutions and apply them • Creative confidence • Proactive communicator • A sense of humor and a love of online culture • Thrives in a start-up culture
• Autonomy and creativity to own your role • Iteration encouragement for massive impact • Open feedback at all levels
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