Marketing Communications Manager, Social

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Instinct Science

WebsiteLinkedInAll Job Openings

51 - 200 employees

⚕️ Healthcare Insurance

🏢 Enterprise

💰 Venture Round on 2022-11

Healthcare Insurance • Software • Enterprise

Instinct Science is a company that specializes in cutting-edge veterinary software designed to enhance the operational efficiency and patient care of the world's leading animal hospitals. At its core, Instinct offers an Electronic Medical Record (EMR) platform that integrates digital treatment sheets, streamlining workflows and reducing errors. The software serves emergency and specialty hospitals, corporate groups, and university teaching centers by providing features such as automated billing, drug calculators, patient safety warnings, and hospital-wide communication boards. Founded by veterinary professionals, Instinct is committed to creating intuitive and tailored solutions for modern veterinary practices, ultimately aiming to improve patient outcomes and staff efficiency.

📋 Description

• Own and execute the social media and content engagement strategy for Instinct’s brands, aligning with audience growth goals and overall business objectives. • Develop and implement platform-specific strategies across LinkedIn, Instagram, Facebook, and emerging channels to maximize reach and engagement. • Translate clinical and editorial content into engaging, accessible, and high-performing social formats, including short-form video, graphics, and interactive content. • Establish, track, and optimize key performance indicators (KPIs) including engagement rate, reach, follower growth, click-through rate, and content consumption metrics. • Leverage data, analytics tools, and audience insights to continuously refine content strategy, posting cadence, and channel mix. • Design and execute structured experimentation (A/B testing of formats, messaging, visuals, and timing) to improve performance and scale successful approaches. • Lead the development of recurring content series and franchises that build audience habit, loyalty, and repeat engagement. • Collaborate on creative direction and visual consistency across social channels, partnering with design resources to elevate brand presence and performance in-feed. • Create and publish high-quality social content, including graphics, video, and written copy, ensuring alignment with brand voice and editorial standards. • Engage directly with the audience through comments, messages, and community-driven content to foster deeper connection and interaction. • Identify and activate opportunities with influencers, contributors, and key voices within the veterinary community to expand reach and credibility. • Partner with Product, Sales, and CX teams to align engagement strategies with broader funnel goals, including acquisition, retention, and conversion. • Monitor industry trends, platform updates, and competitive activity to inform strategy and maintain a best-in-class social presence.

🎯 Requirements

• 3+ years of experience in social media, content marketing, audience development, or a related digital marketing role. • Proven experience developing and executing social media or content engagement strategies that drive measurable growth. • Strong understanding of platform dynamics, content formats, and best practices across major social media channels. • Demonstrated ability to use data and analytics to inform decisions and optimize performance. • Experience creating or directing engaging digital content, including video, graphics, and social-first storytelling. • Strong written and verbal communication skills, with the ability to translate complex topics into clear, engaging content. • Experience working cross-functionally with editorial, design, and marketing teams.

🏖️ Benefits

• medical, dental and vision benefits • 401K with match • owner-like flexibility over work and time-off • generous stipend that can be used for almost anything • all-expense-paid time throughout the year together, including at our annual retreat