PR & Social Media Strategist

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🔥 0 minutes ago

🐊 Florida, Virginia – Remote

🐊 Florida – Remote ⚔️ Virginia – Remote

💵 $65k - $75k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💕 Social Media Manager

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Instructional Empowerment

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2022

📚 Education

🌍 Social Impact

🏢 Enterprise

Education • Social Impact • Enterprise

Instructional Empowerment is an educational organization focused on empowering educators and transforming the learning experience to positively impact students' lives. By addressing challenges faced in classrooms and schools, they develop effective instructional systems and provide coaching and professional development for teachers. Their mission includes closing achievement gaps and promoting deeper learning for all students, ensuring that every learner is prepared to thrive in a dynamic world.

📋 Description

• Personally write press materials, media pitches, blog content, and social copy built around customer and implementer stories • Conduct customer interviews and turn them into authentic testimonials and short case studies • Build relationships with local and regional publications — district newsletters, local news, education trade press, and community outlets • Pitch and secure customer-centered stories, interviews, and podcast placements • Proactively secure backlinks and website links back to Instructional Empowerment through guest posts, partner mentions, and district relationships • Design and drive a social media advocacy strategy for customers and implementers • Build and maintain a repeatable outreach pipeline, tracking placements, links, and relationships across every business unit • Report quick-win results on a regular cadence and keep an organized, visible system of progress • Partner closely with Product Marketing Managers and the Social Media Specialist

🎯 Requirements

• K-12 fluency, required • Several years of relevant PR, communications, or advocacy experience • Concrete, specific examples of past work: helping a company start a movement, activating brand advocates, or running a successful grassroots campaign for a product • An exceptional writer who can produce accurate, polished copy quickly and in volume • Demonstrated success building relationships with local or regional media, districts, or partners for coverage and links • Highly organized and detail-oriented • Entrepreneurial and process-minded, able to build and run a repeatable outreach pipeline solo • High energy and fast-moving, with a bias toward quick, visible wins over slow-building national campaigns

🏖️ Benefits

• Multiple medical plan options, including a 100% employer-paid health plan • HSA and FSA options available to save for medical expenses, with employer-funded HSA contributions for those participating in eligible healthcare plans • Company-paid dental, vision, life, STD, and LTD coverage • 15 days of PTO available in your first year of employment • 8 paid holidays, plus 2 floating holidays • 401(k) with a 4% company match