ABM Manager

5 hours ago

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Instructure

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Education • SaaS • Artificial Intelligence

Instructure is an educational technology company that provides various digital tools and platforms to enhance and streamline teaching and learning experiences across different educational levels, from K-12 to professional education. Central to their offerings is the Canvas Learning Management System (LMS), which serves as a comprehensive hub for educators and students to connect and communicate effectively. Instructure also offers additional tools such as Canvas Studio and Canvas Catalog, as well as data-driven insights through Intelligent Insights that utilize AI to improve educational outcomes. The company's products are designed to support evidence-based decision-making, optimize technology usage, and foster impactful results in educational environments.

1001 - 5000 employees

Founded 2016

📚 Education

☁️ SaaS

🤖 Artificial Intelligence

📋 Description

• Design and manage 1:1, 1:few, and 1:many ABM programs that reach the right institutions and organizations with personalized, relevant experiences. • Collaborate with sector marketing, sales, and customer success to identify and prioritize target accounts. • Use Demandbase to orchestrate and measure multi-channel account journeys. • Partner with content and creative teams to develop assets that resonate with educators. • Manage budgets, timelines, and results while experimenting with new tactics and tools. • Work with sales, customer success, SDRs, and marketing operations to connect strategy with execution. • Engage with the marketing operations team to design dashboards that visualize ABM performance. • Continuously refine targeting strategies to ensure alignment with business goals.

🎯 Requirements

• 5–7 years of B2B marketing experience, with 2+ years managing ABM programs in a SaaS or software company (edtech experience strongly preferred). • Proven ability to build and execute ABM programs that drive measurable pipeline and customer expansion. • Hands-on expertise with Demandbase, Marketo, Salesforce, Outreach, and Tableau. • Analytical mindset with the ability to interpret data and communicate insights clearly. • Excellent communication and collaboration skills—comfortable building trust with sales, customer success, marketing ops, and key stakeholders. • Curiosity, creativity, and a test-and-learn approach that aligns with Instructure’s culture of innovation. • Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).