Google Ads/PPC Specialist

Job not on LinkedIn

🕒 April 1

🌽 Illinois – Remote

🌽 Illinois – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

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Interdependence Public Relations

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤝 B2B

📱 Media

🤖 Artificial Intelligence

B2B • Media • Artificial Intelligence

Interdependence Public Relations is a strategic integrated communications firm that leverages exclusive AI technology to enhance its PR, social media, and influencer marketing services. Their proprietary AI platform, Interviewed®, aids in creating culture through strategic storytelling, deep media relationships, and aggressive pitching. Interdependence Public Relations offers a range of services including public relations, social media marketing, strategic brand development, and event marketing. They focus on delivering highly effective campaigns in specialized industries such as technology, healthcare, biotech, crypto, and more, aiming to drive significant increases in media conversion rates and enhance brands' credibility, authority, and market leadership.

📋 Description

• Analyze performance data and optimize at a granular level for a PR agency (B2B for lead generation of calls/contact us form • Drive CPA performance and not just optimize within Google for it but look at qualified vs non-qualified leads to optimize PPC program; this part is key • Build and optimize search campaigns and communicate trends and findings to leadership • Collaborate with marketing lead and CEO to share week to week performance as well as short term testing and longer term strategy/vision • Lead writing and testing ad copy, landing pages, and anything else that might impact the client journey • Daily management of campaign performance and budget pacing • Weekly report on performance and campaign progress

🎯 Requirements

• Proven experience as a PPC Manager or Digital Marketing Specialist - we will ask how you drove CPA performance and how you looked at qualified vs non-qualified leads to optimize PPC • At least two years of experience managing PPC campaigns for B2B • Google AdWords Advanced Search Certification, ideal, unless you have solid experience • An eye for detail and a mind for analytics • Balance of technical and interpersonal skills • An eagerness to learn and explore in a constantly evolving field

🏖️ Benefits

• Competitive benefits package—including medical/dental/vision support • vacation/sick time/paid time off for important holidays • 401(k) • Work Out Wednesdays • flexible working arrangements (i.e. working from home) • Summer Fridays