Senior Performance Marketing Manager

🔥 10 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

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Interlead GmbH

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

🛡️ Insurance

📦 Logistics

🏥 Healthcare

Insurance • Logistics • Healthcare

Interlead GmbH is a technology platform that specializes in generating qualified leads, appointments, and orders for businesses across various industries. Founded in 2013, Interlead uses AI-driven technology to match the right prospects with the right providers at the right time. The company serves over 2,400 partners across more than 20 verticals, including solar/energy, insurance, finance, real estate, and more, automating customer acquisition for its partners.

📋 Description

• Develop briefs, hypotheses, hooks, and messaging strategies • Build a structured creative testing system with continuous ad iteration • Design and optimize landing pages, pre-landers, and conversion flows • Analyze funnel and campaign data, including CTR, CVR, CPA/CAC, ROAS, and lead quality • Derive actionable measures for scaling and budget allocation • Work closely with the Creative and Data teams • Implement data-driven A/B tests • Create, test, and optimize creatives and landing pages using AI-powered insights and tools • Work across Google, social, and native advertising channels • Contribute to budget management, reporting, and performance analysis • Conduct ongoing market and competitor analysis to identify new growth opportunities and trends in AI and performance marketing

🎯 Requirements

• At least 5 years of experience in performance marketing, with a focus on lead generation • Strong knowledge of Google Ads and native advertising (primary focus); Meta and TikTok experience is a plus • Experience using a range of AI tools for campaign optimization, creative development, or data analysis; ChatGPT alone is not sufficient • Proficiency in tracking, tag management, Google Analytics, A/B testing, and marketing automation • Knowledge of CRO, as well as the design and optimization of landing pages and conversion funnels • Strong analytical skills and a data-driven mindset • Creative instinct for ad creatives and messaging • Team-oriented, proactive, and able to work independently • Business-fluent German

🏖️ Benefits

• Full flexibility regarding your place of work (remote, at the Bremen headquarters, or abroad by arrangement) • Full flexibility in working hours • 30 days of vacation per year • The option to take unpaid leave at any time • Employer contribution to occupational pension provision (the “Interlead Pension”) • Annual team events, including a summer party and Christmas party • Agile work environment with modern tools such as Slack, Monday, Notion, Google Workspace, and OKRs/Scrum • Fitness membership subsidy through Urban Sports Club or E-Gym Wellpass • Open feedback culture and regular internal training • Transparent communication through monthly all-hands meetings, a weekly newsletter, and regular team updates • Ergonomic workstations, coffee and espresso, refreshments, and barbecues at the Bremen headquarters • Monthly €20 home office allowance • Bike leasing on attractive terms • Attractive onboarding package and comprehensive onboarding program

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