Performance Marketing Manager – Paid Social

Job not on LinkedIn

🔥 1 minute ago

🇩🇪 Germany – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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AlphaPet Ventures GmbH

WebsiteLinkedInAll Job Openings

201 - 500 employees

🍽️ Food & Beverage

📦 Logistics

📣 Marketing

Food & Beverage • Logistics • Marketing

AlphaPet Ventures GmbH is a leading digital brand platform for premium pet food in Europe. The company focuses on establishing healthy pet nutrition in the mainstream through a multi-channel distribution strategy. It has a balanced approach with approximately 50% direct-to-consumer (D2C) sales and 50% through business-to-business (B2B) partnerships. With over 10 years of expertise in digital brand building, AlphaPet carries a portfolio of premium brands and employs a scalable platform for sustainable growth. The company successfully applies a Buy & Build strategy to expand its market presence.

📋 Description

• Manage multiple Meta accounts daily, including budgets, bidding, account structure, and naming-convention-compliant setups • Build and consistently implement a testing and scaling framework • Test new concepts and angles together with the Creative Strategist • Identify and scale winning ads • Manage campaigns based on CAC:CLV • Ensure tracking and data quality through pixels, CAPI, and event setup • Brief and approve creatives • Provide weekly and monthly reporting on spend, CAC, new customers, and contribution margin • Own four Meta accounts, the testing roadmap, and creative briefings • Contribute to the 2027 customer acquisition targets for premium pet food brands

🎯 Requirements

• Several years of demonstrable paid social experience, particularly with Meta • Direct budget responsibility of at least €150,000 per month • Experience with systematic creative testing, including angles, hooks, and iteration • Solid D2C or e-commerce experience • Experience managing campaigns based on CAC and contribution margin • Basic understanding of pixels, CAPI, and attribution, including MMM versus DDA • Proficiency with Meta Ads Manager, Business Manager, and Excel/Google Sheets • Initial experience with Looker, Klar, GA4, Asana, Confluence, and Slack • Data-driven, critical evaluation of sources, and independent working style • Reliable documentation and proactive communication of deviations • Fluent German at C1 level • Very good English at B2 level

🏖️ Benefits

• Permanent, full-time position • Flexible working hours based on trust-based working time • Home office options, including a contribution toward home office equipment • Opportunity to work abroad for several months • 28 days of annual leave • Up to 20 days of unpaid leave and special leave • Internal and external professional development opportunities • Anonymous individual or group therapy sessions, as well as 1:1 meetings with therapists through OpenUp • Employee discounts for people and pets • Regular team, company, and family & friends events • Social area with table football and Nintendo Switch • High-quality, fully equipped office kitchen • Free drinks, fresh fruit, snacks, and sweets • Subsidized EGYM Wellpass membership • Access to modern AI tools