Commercial Campaign Manager – Strategic Brands

Job not on LinkedIn

🔥 7 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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INTERSPORT Deutschland eG

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏨 Hospitality

✈️ Travel

🛒 Retail

Hospitality • Travel • Retail

INTERSPORT Deutschland eG is a German sporting-goods cooperative that operates the redblue multifunctional event location in Heilbronn-Franken. The organization provides modern, flexible event spaces and full-service event support for corporate events, trade fairs, conferences, concerts and cultural programs, and handles bookings, hospitality and visitor services for a wide range of public and private events.

📋 Description

• Own commercial campaigns from initial concept through performance measurement. • Plan, develop, and manage commercial campaigns end to end, taking responsibility for KPIs, performance, and success measurement. • Develop marketing approaches for strategic brand partners and activate them within defined sales, promotional, and sell-through campaigns. • Manage trade-marketing-funded activations and coordinate campaigns, budgets, and initiatives with brand partners. • Identify new marketing and activation opportunities and develop concrete campaign concepts for the INTERSPORT network. • Analyze campaign, market, and competitor data and derive optimization measures to improve reach, performance, and sell-through. • Ensure data-driven campaign planning and continuous optimization across relevant online and offline channels. • Coordinate internal and external stakeholders and ensure efficient, on-time execution. • Work closely with Category Management, Retail Marketing, CRM, Performance Marketing, POS, and other specialist teams. • Serve as the primary contact for brand-related activations within commercial campaigns and promotions. • Support the onboarding and activation of new strategic brands from a marketing perspective.

🎯 Requirements

• Several years of experience in Campaign Management, Trade Marketing, Retail Marketing, Commercial Marketing, or a comparable role. • Experience planning and managing commercial campaigns, along with a solid understanding of sales, promotional, and sell-through mechanics. • Strong understanding of brands, retail, and collaboration with strategic partners. • Experience managing marketing budgets and, ideally, working with trade marketing funding or co-marketing models. • Excellent understanding of relevant marketing and business KPIs, with an enthusiasm for making data-driven decisions. • Experience analyzing campaign performance and deriving specific optimization measures. • Strong stakeholder management skills and the ability to align differing interests across Marketing, Sales, Category Management, and external partners. • Excellent communication and negotiation skills, with a confident and professional presence when dealing with internal and external stakeholders. • Structured, self-directed, and solution-oriented working style, with a strong commitment to quality. • A university degree or comparable qualification in Marketing, Business, Retail, or a related field is an advantage.

🏖️ Benefits

• Remote work arrangement • Full-time employment