Senior Marketing Manager – HPB, Foregut

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Intuitive

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1995

⚕️ Healthcare Insurance

Healthcare Insurance • Medical Devices

Intuitive is a company known for its innovative surgical technologies, including the da Vinci Surgical Systems which are used for minimally invasive procedures. With three decades of demonstrated performance, Intuitive focuses on advancing healthcare by providing structured and measurable technology training pathways for surgeons, physicians, and OR care teams. Their vision is to improve patient outcomes through less invasive surgical care. Intuitive also offers a visual media platform for collaboration and learning, known as the Da Vinci Hub, and the Simnow platform for surgical training. The company is involved in ongoing innovation to explore new possibilities in surgical care.

📋 Description

• This position has the opportunity to make a direct impact to Intuitive US marketing initiatives that deliver da Vinci Surgery to patients worldwide. • With the direction and leadership of the US Clinical Marketing leaders, you will help shape the clinical strategy & execution of the Hepato-Pancreato-Biliary (HPB), Foregut and other clinical initiatives that drive adoption of da Vinci Surgery among customers. • As part of the US Clinical Marketing team, this position will be responsible for development and coordination of various strategic and tactical clinical marketing initiatives to drive procedure growth within the Hepato-Pancreato-Biliary and Foregut business. • The individual will be expected to establish strong relationships with the sales team, external Key Opinion Leaders (KOLs), as well as internal Intuitive stakeholders such as other marketing departments, sales, training, clinical affairs, legal & regulatory, and Market Access/Health Economics. • Establish quarterly and annual business priorities with members of the Clinical marketing team, and with the leadership of Sales, Training and Clinical Affairs departments. • Help lead and shape the Clinical Marketing team to develop, lead, and implement the marketing strategic plan, key programs, and support to drive procedure adoption of da Vinci Surgery amongst target HPB & Foregut surgeons to achieve budgeted growth goals. • Actively collaborate & contribute to the clinical marketing team, embracing the Intuitive culture and employee professional development process. • Work closely with leadership to establish financial budget and resource allocation, and consistently use data and analytics to drive strategic and tactical decisions as well as to justify programs through ROI metrics. • Proactively lead cross-functional teams to deliver high value marketing projects and programs, with multiple projects running simultaneously to support your team members & annual goals. • Define and Implement strategy and tactics to better educate the sales reps and surgeons on the clinical value of da Vinci platform for various complex surgery procedures, establish and drive Clinical Validation activities with clinical outcomes data. • Develop comprehensive go-to-market plans in established & novel procedural areas that include multiple cross-functional stakeholders. • Work closely with Market access teams, Health Economics teams, and KOL surgeons to define and implement overall Value and Economic validation of da Vinci procedures, develop reference sites, establish additional claims, etc. • Develop strong collaborative relationships with relevant surgical societies and their leadership such as AHPBA, SSO, AFS and more to integrate clinical and educational activities around da Vinci procedures. • Lead collaboration with cross-functional teams to define, develop and implement Intuitive’s presence at key conferences, including robotics symposia, postgraduate (PG) courses, fellowship programs, live surgical broadcasts, booth presence, and promotion. • Collaborate with corporate marketing teams and digital marketing groups to optimize HPB & Foregut marketing through digital channels and to key segments (physicians, patients, etc.) • Lead internal (sales) and external (customer) communication plans for key programs, relevant launches, etc. to maximize impact on the complex market’s procedure growth. Collaborate with sales training on content creation and deployment for existing and new sales employees. • Lead the team in establishing KOL relationships to better align and communicate da Vinci value propositions to physicians, patients, etc. And with the goal of making Intuitive the preferred industry partner to work with.

🎯 Requirements

• Minimum 8 plus years overall of marketing and/or sales experience in a therapeutic medical device company preferred. • A proven record of achievement and leadership. • Results-driven attitude & a resolve to win; must be self-directed with the ability to work with minimal supervision. • Great presentation skills including ability to present to large customer groups, executives, or sales team members. • Proven ability to solve open-ended problems and work cross-functionally to implement initiatives. • Superior verbal/written communication and presentation skills, teambuilding, and interpersonal skills to work across multiple constituents. • Must be well versed in MS Office Suite. • Bachelor’s degree required, MBA or Master’s degree preferred.

🏖️ Benefits

• Health insurance • Flexible work arrangements • Professional development