Senior Growth Marketing Manager

Job not on LinkedIn

November 20

Apply Now

Receive Emails with Similar Jobs

Intus Care

WebsiteLinkedInAll Job Openings

Healthcare Insurance • SaaS • Artificial Intelligence

Intus Care is a healthcare analytics platform that synthesizes healthcare data to identify risks, visualize trends, and optimize care. The company empowers long-term care providers to deliver more effective care to older adults by predicting high-risk patients, reducing expenditures through early risk detection, and improving organizational performance using data-driven insights. Intus Care is particularly beneficial for PACE (Programs of All-Inclusive Care for the Elderly) organizations, providing tools that enable care providers and executives to make informed decisions and proactively manage patient care based on real-time analytics.

11 - 50 employees

⚕️ Healthcare Insurance

☁️ SaaS

🤖 Artificial Intelligence

💰 $13.1M Venture Round on 2023-01

📋 Description

• Brand Strategy & Management: Develop, guard, and evangelize our company's brand identity, voice, and messaging, serving as the primary liaison for our external PR firm to ensure strategic alignment. • Growth Strategy: Develop and execute marketing strategies to drive customer acquisition, activation, and retention within our target market. • Campaign Management: Own the full lifecycle of multi-channel campaigns (e.g., content marketing, email, social media, paid ads) from concept to execution, including the management of outside contractors for creative development and digital enhancements. • Content Creation: Oversee and create compelling, on-brand content (e.g., blog posts, social media updates, website copy, email newsletters) that speaks to our target audience. • Data Analysis & Reporting: Monitor, analyze, and report on campaign performance and key marketing metrics to track effectiveness and identify areas for improvement. • Cross-Functional Collaboration: Work closely with Product, Sales, Client Delivery, and other teams to ensure brand consistency and align marketing efforts with overall business goals. • Growth Budget Management: Manage the budget for growth-related campaigns and initiatives, allocating spend effectively to achieve performance goals.

🎯 Requirements

• 5+ years of proven experience in a marketing role with responsibilities in both management and digital/growth marketing. • Brand Expertise: Demonstrated experience in building or managing a brand's identity, voice, and style. • Analytical Skills: Strong analytical mindset with the ability to interpret campaign data and make informed decisions. • Channel Expertise: Hands-on experience with key marketing channels (e.g., Content Marketing, SEO, Email Marketing, Social Media, Paid Advertising). • Content Creation: Excellent writing and communication skills, with a portfolio of content (e.g., blog posts, social copy) as a plus. • Collaboration: Strong project management and communication skills, with the ability to work effectively with cross-functional teams. • Education: Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).

🏖️ Benefits

• Competitive salary and benefits package • Opportunity to work with a passionate and innovative team • Professional development and growth opportunities • Flexible work environment