Head of Growth

🕒 March 13

🗣️🇧🇷🇵🇹 Portuguese Required

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Logo of IPmedia

IPmedia

11 - 50 employees

Founded 2015

👥 B2C

🏪 Marketplace

B2C • Marketplace

IPmedia is a Brazilian technology company that builds and operates consumer-facing digital products, notably dating platforms with millions of users and messages. The company emphasizes remote, multidisciplinary collaboration, develops its own projects from ideation to launch, and fosters an inclusive, supportive work environment by providing equipment and professional growth resources for employees.

📋 Description

• Lead the company’s growth strategy with a full-funnel vision: acquisition, activation, retention and monetization. • Scale user acquisition in a high-volume B2C environment, ensuring sustainable growth while controlling unit economics (CAC, LTV, payback and cohort quality). • Manage and optimize paid acquisition channels (Meta, Google and emerging channels), maintaining an always-on operation with daily monitoring of critical metrics. • Structure and operate a continuous, aggressive creative testing pipeline, ensuring a high volume of experimentation and constant learning. • Build and lead a “creative factory” operation capable of producing and testing dozens of creatives per week with a performance focus. • Implement a growth operating system with a clear weekly cadence for tests, results analysis and prioritization of initiatives. • Work closely with Product and Data teams to improve the growth funnel across the entire user journey. • Quickly identify performance bottlenecks, channel saturation or changes in user behavior, making fast decisions to course-correct. • Lead and develop the marketing/growth team, structuring roles, processes and rituals that ensure execution velocity and continuous learning. • Serve as the central alignment point between Growth, Creative, Social, PR and Product, ensuring coordinated execution in high-pressure environments. • Run weekly performance rituals, including results review, problem diagnosis and definition of next experiments. • Ensure operational discipline in the area: metrics tracking, priority management and consistent execution.

🎯 Requirements

• Solid experience in high-volume digital B2C operations, with acquisition at scale (thousands to millions of users). • Proven track record of making decisions driven by unit economics, with mastery of CAC, LTV, retention, payback and cohort quality. • Experience structuring or leading large-scale creative production operations, with a high volume of performance-oriented creative tests. • Experience building or restructuring marketing or growth teams, defining roles, processes and cadence of execution. • Deep expertise in paid media platforms (Meta, Google Ads and emerging channels), with the ability to scale spend without losing efficiency. • Experience working in high-pressure, fast-paced environments where decisions need to be made quickly and data-driven. • Experience operating a structured growth and experimentation system, with a backlog of tests, result analysis and rapid learning cycles. • Strong analytical capability, translating complex data into practical growth decisions. • Excellent communication skills to engage with executive leadership, explaining trade-offs between growth, risk and efficiency. • Experience working closely with Product and Data, connecting marketing with user experience and monetization.

🏖️ Benefits

• Flexible hours • Learning and development opportunities • Remote work

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