Digital Marketing Manager

🕒 April 23

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Ingersoll Rand

WebsiteLinkedInAll Job Openings

10,000+ employees

⚡ Energy

☁️ SaaS

Energy • Manufacturing • SaaS

Ingersoll Rand is a global company focused on innovation and sustainability within the industrial sector. With a core commitment to improving lives through effective and energy-efficient solutions, Ingersoll Rand develops groundbreaking technologies that enhance efficiency and performance across various industries. The company places a strong emphasis on diversity, equity, and inclusion, nurturing a culture that values unique perspectives and fosters a sense of belonging among its workforce.

📋 Description

• Own and drive digital performance across multiple brands and websites in EMEIA, using data and insights to prioritize actions and improvements. • Execute and continuously optimize SEA and SEO activities in line with central PPC and SEO guidance to drive qualified traffic, visibility, and business impact. • Manage and optimize websites through the company CMS, ensuring strong performance, usability, discoverability, and technical SEO compliance. • Optimize website structure, navigation, and information architecture based on product types, solutions, and customer journeys. • Identify content gaps and work with content, product marketing, and regional teams to ensure required content is created, localized, and published. • Drive AI visibility and future‑ready content structures, ensuring websites remain discoverable across evolving search and AI-driven experiences. • Launch and optimize e‑commerce performance, aligned with business and revenue objectives across EMEIA markets. • Lead conversion rate optimization (CRO) initiatives across the full funnel, from traffic acquisition to lead generation, checkout, and conversion. • Use analytics, dashboards, and experimentation (e.g. funnel analysis, A/B testing) to identify friction points and scale high‑performing experiences. • Ensure high‑quality localization and translations, with SEO best practices and market relevance applied consistently across regions. • Lead or support website launches, migrations, and major updates, ensuring SEO, performance, and governance standards are met. • Monitor post‑launch performance and drive continuous optimization and improvement cycles. • Align with and support social media initiatives to ensure consistency across digital channels (nice to have). • Collaborate closely with the central PPC/SEO teams, and regional stakeholders to ensure alignment with global standards and tools. • Work cross‑functionally with peers in demand generation, content, product marketing, sales, and regional marketing teams. • Manage, coach, and develop a team, providing clear direction, performance management, and professional growth opportunities.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Digital Media, or a related field. • Proven experience in digital marketing, with strong hands-on expertise in SEA and SEO. • Strong analytical skills, with the ability to interpret performance data, identify insights, and translate them into concrete optimization actions. • Solid experience working with CMS platforms and website optimization. • Demonstrated ability to identify content gaps and drive content creation and publication at scale. • Experience launching and optimizing websites in a regional or multi-country environment. • Strong understanding of localization, translations, and regional digital nuances. • Experience managing and developing teams. • Excellent command of English (written and spoken). • Experience working in complex, matrixed, international organizations. • Knowledge of social media platforms and strategies is a plus.

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development