Benetton Group
5001 - 10000 employees
Founded 1965
📦 Logistics
📣 Marketing
👗 Fashion
Logistics • Marketing • Fashion
Benetton Group is one of the world’s best-known fashion companies, celebrated for its unique expression of humanity through color and style. Established in 1965, the company operates approximately 3,800 stores globally and emphasizes environmental awareness and societal transformations. Known for its United Colors of Benetton and Sisley brands, Benetton Group focuses on providing quality fashion apparel at affordable prices while continually investing in innovation, sustainability, and digital strategies, ensuring a dynamic response to contemporary challenges.
AI Marketing – Research Internship
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🔥 0 minutes ago
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Benetton Group
5001 - 10000 employees
Founded 1965
📦 Logistics
📣 Marketing
👗 Fashion
Logistics • Marketing • Fashion
Benetton Group is one of the world’s best-known fashion companies, celebrated for its unique expression of humanity through color and style. Established in 1965, the company operates approximately 3,800 stores globally and emphasizes environmental awareness and societal transformations. Known for its United Colors of Benetton and Sisley brands, Benetton Group focuses on providing quality fashion apparel at affordable prices while continually investing in innovation, sustainability, and digital strategies, ensuring a dynamic response to contemporary challenges.
📋 Description
• Research and help optimize Italian Itinerary's Google Business Profile for visibility and accuracy • Analyze and support growth of the social media presence, focusing on increasing engagement • Identify content and posting strategies to better promote existing content • Conduct niche market research on travel trends, target audiences, and competitor strategies • Use AI tools to generate creative marketing ideas and content angles • Analyze the company’s current market position and identify differentiation opportunities • Assist in reviewing and generating e-marketing ideas • Support drafting and writing promotional content for social media and the website • Build organized research databases in Excel/Google Sheets • Research and identify potential vendor and collaboration opportunities related to marketing and positioning goals
🎯 Requirements
• Internship for undergraduate and graduate students • Ideal for students pursuing a Master's or advanced Bachelor's degree in Digital Marketing, Business or Communications, Hospitality/Tourism, Market Research, or Data Analytics • Commitment of 15–20 hours per week for a minimum of 5–6 months • Proficiency in English; strong written and spoken communication skills • Genuine passion for travel and digital marketing • Strong eagerness to explore AI-driven research and strategy • High attention to detail • Proactive, self-driven, independent work ethic • Strong research skills and analytical mindset • Proficiency in spreadsheets (Excel/Google Sheets) and digital/social media platforms • Comfortable with spreadsheets and digital research tools • Signed contractual agreement required • Two academic or professional references required • Italian language skills are a plus but not required • Google Business Profile, SEO, or AI-enhanced tools such as ChatGPT, Gemini, or Canva are a plus
🏖️ Benefits
• Real-world, hands-on experience with AI-powered marketing and research tools • In-depth exposure to slow travel and Italian tourism • Mentorship with a bilingual solopreneur and industry expert • Access to occasional discounted or complimentary travel opportunities in Italy • Portfolio-worthy research and strategy projects to support future career goals • Flexible hours • For-credit university/curricular internship structure
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