Social Media, Digital Marketing Internship

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Logo of Benetton Group

Benetton Group

5001 - 10000 employees

Founded 1965

📦 Logistics

📣 Marketing

👗 Fashion

Logistics • Marketing • Fashion

Benetton Group is one of the world’s best-known fashion companies, celebrated for its unique expression of humanity through color and style. Established in 1965, the company operates approximately 3,800 stores globally and emphasizes environmental awareness and societal transformations. Known for its United Colors of Benetton and Sisley brands, Benetton Group focuses on providing quality fashion apparel at affordable prices while continually investing in innovation, sustainability, and digital strategies, ensuring a dynamic response to contemporary challenges.

📋 Description

• Strengthen and expand Italian Itinerary’s social media presence across Instagram and Facebook • Align content with the brand’s travel, wellness, and yoga retreat offerings • Create and schedule branded content using Canva, Meta Business Suite, ChatGPT, Perplexity, Gemini, and Claude • Contribute to storytelling, visual identity, and community engagement strategies • Research and assess PR and influencer partnerships in travel and wellness • Support email marketing through audience segmentation and personalized outreach using AI tools • Create simple analytics reports using AI-generated data • Evaluate performance and inform marketing strategy • Support the ideation and delivery of online webinars, digital campaigns, and special event promotions • Participate in a mentorship-based academic internship supporting university or program requirements

🎯 Requirements

• Fluency in English with strong written and spoken communication skills • High attention to detail • Proactive, independent, reliable, and organized work ethic • Enthusiasm for AI-driven digital marketing and social media growth • Strong research skills and ability to identify high-value collaborations • Creativity in content creation, campaign development, and audience engagement • Students pursuing a Master’s or advanced Bachelor’s degree in Digital Marketing, Business or Communications, Hospitality/Tourism, Social Media Strategy, Branding, or AI-Enhanced Content Creation • Familiarity with Canva, Meta tools, or generative AI platforms • Availability for a minimum of 5–6 months • Ability to commit 15–20 hours per week • Application materials must be submitted in English, including CV/resume, cover letter, availability and preferred start date, applicable portfolio or content links, and two academic or professional references • Italian language skills are a plus but not required • Experience with WordPress, SEO, or AI-enhanced marketing tools is a plus

🏖️ Benefits

• Real-world, hands-on experience with cutting-edge AI marketing tools • In-depth exposure to slow travel and wellness tourism • Mentorship with a bilingual solopreneur and industry expert • Access to occasional gratis or discounted travel opportunities in Italy • Portfolio-worthy content and strategy projects to support future career goals • Personalized guidance and skill-building opportunities • Support aligned with university or program requirements • Flexible hours • Academic credit or degree fulfillment

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