Associate Director, Digital Media Buying

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Plein Air Agency

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

🤝 B2B

📱 Media

B2B • Marketing • Media

Plein Air Agency is a creative agency specializing in branding, advertising, and digital communications. They focus on developing unique marketing strategies tailored to their clients' needs, leveraging innovative design and marketing techniques to enhance brand visibility and engagement across various platforms.

📋 Description

• Manage 2-3 Digital Media Buyers within the larger Media Buying Team • Build digital marketing campaigns in Meta Ads, Google Ads, Connected TV and programmatic DSP platforms for 2+ clients • Work cross-functionally with Clients, Brand Managers, Business Analytics, Creative and Media Planners to execute campaigns • Monitor campaign performance and spend pacing for dozens of campaigns across multiple buying platforms • Report and present results to clients and internal stakeholders • Recommend optimizations to clients, based on campaign performance data

🎯 Requirements

• 8+ years of experience in digital marketing experience with Google, Meta Ads and Connected TV DSPs (ex. Basis DSP, DV360, Trade Desk) • Proficient knowledge of Google Tag Manager for media conversion tracking • Experience building reports within Google Data Studio • Ambitious, self-motivated and able to work with little supervision • Be an excellent communicator with top-tier presentation skills • Experience working with multiple brands simultaneously and managing monthly digital marketing budgets of $500,000+ • Ability to tell a story using data • Restaurant or multi-location retail marketing experience is a plus

🏖️ Benefits

• Flexible work arrangements • Professional development opportunities