Jack Link's Protein Snacks
1001 - 5000 employees
Founded 1986
👥 B2C
B2C • Food & Beverage
Jack Link's Protein Snacks is a well-known provider of high-quality meat snacks, including jerky, sticks, strips, and bars made from beef, pork, turkey, and chicken. The company offers an extensive range of flavors such as Original, Teriyaki, Peppered, and Sweet & Spicy, catering to a wide array of taste preferences. Jack Link's engages in collaborations, like the Jack Link's x Frito Lay and Jack Link's x Squid Game editions, and provides a subscription service for convenience and savings. The brand emphasizes a robust, adventurous image with its 'Feed Your Wild Side' slogan and Sasquatch mascot, appealing to consumers looking for a satisfying, protein-rich snack.
Director, Sales Strategy – Execution
Job not on LinkedIn
🔥 14 hours ago
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Jack Link's Protein Snacks
1001 - 5000 employees
Founded 1986
👥 B2C
B2C • Food & Beverage
Jack Link's Protein Snacks is a well-known provider of high-quality meat snacks, including jerky, sticks, strips, and bars made from beef, pork, turkey, and chicken. The company offers an extensive range of flavors such as Original, Teriyaki, Peppered, and Sweet & Spicy, catering to a wide array of taste preferences. Jack Link's engages in collaborations, like the Jack Link's x Frito Lay and Jack Link's x Squid Game editions, and provides a subscription service for convenience and savings. The brand emphasizes a robust, adventurous image with its 'Feed Your Wild Side' slogan and Sasquatch mascot, appealing to consumers looking for a satisfying, protein-rich snack.
📋 Description
• Develop the annual sales strategy that integrates MAPS fundamentals – optimizing assortment, pricing, shelving, and merchandising to drive category and brand growth • Lead cross-functional commercial planning with Marketing, RGM, Category Management, Finance, and Supply Chain to align on channel strategies, pricing architecture, trade investment, and new item launch plans • Translate consumer, shopper, and category insights into customer-specific growth strategies across convenience, mass, grocery, club, eCommerce, and emerging channels • Identify white-space opportunities, distribution gaps, and innovation platforms that drive incremental growth • Establish standardized processes and toolkits for MAPS recommendations, sales playbooks, distribution priorities, pricing guidelines, and merchandising execution expectations • Oversee the development of customer-ready stories leveraging category insights to support shelf optimization, display activation, pricing recommendations, and assortment enhancements • Ensure flawless execution of distribution gains, new item launches, promotional windows, shelf resets, planograms, and seasonal merchandising opportunities • Work closely with customer teams to ensure consistent application of MAPS strategies across all retail partners • Build and manage tools and scorecards that track performance across MAPS dimensions: distribution, shelf placement, velocity, pricing competitiveness, display execution, and promotional ROI • Lead analysis of category trends, promotional lift, price elasticity, competitor activity, and retailer-specific performance to inform strategic adjustments • Partner with RGM to optimize the price-pack architecture (PPA), evaluate trade spend efficiency, and shape long-term pricing and promotional strategy • Partner with Category Management to build compelling retailer-specific category growth stories that highlight Jack Link’s leadership in assortment, pricing, merchandising, and shelving • Collaborate with Marketing and Innovation teams to ensure brand plans, campaigns, and new products translate into winning retail strategies • Work with Sales Planning and Supply Chain to manage execution readiness, service levels, and inventory availability to support customer plans • Lead and develop a high-performing Sales Strategy & Execution team, including analysts, planners, and commercial strategy managers • Build organization capability in MAPS fundamentals, data literacy, forecasting, and customer planning • Create a high-performance culture centered on accountability, collaboration, speed, and continuous improvement
🎯 Requirements
• Bachelor’s degree in Business, Marketing, Finance, or related field • MBA or advanced degree preferred • 8+ years of CPG commercial experience (Sales Strategy, Category Management, RGM, Sales Leadership, or Commercial Planning) • Demonstrated expertise in MAPS principles – Merchandising, Assortment, Pricing, and Shelving – within major CPG retailers • Strong analytical skills with deep experience using syndicated data (Nielsen/IRI/Circana), retailer POS systems, and pricing tools • Proven track record of developing sales strategies and driving execution in fast-paced, growth-oriented CPG environments • Exceptional leadership, communication, and cross-functional influence skills • Experience in snacks, meat snacks, protein snacks, or other high-velocity, impulse-driven center-store categories preferred • Experience working in a privately held, entrepreneurial organization preferred
🏖️ Benefits
• medical, dental and vision benefits • life and disability insurance • 401k participation • paid holidays • paid time off
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