Content and Marketing Manager, Part-Time

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🔥 1 minute ago

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Logo of Jackson LLP Healthcare Lawyers

Jackson LLP Healthcare Lawyers

11 - 50 employees

🏥 Healthcare

💼 Consulting

⚕️ Healthcare Insurance

Healthcare • Consulting • Healthcare Insurance

Jackson LLP Healthcare Lawyers is a law firm specializing in providing legal services tailored for healthcare practices and professionals. They offer a wide range of legal solutions, including practice startup support, employment contracts, telehealth, HIPAA compliance, and general counsel services to healthcare providers such as physicians, therapists, veterinarians, and health tech startups. With a strong focus on healthcare law, Jackson LLP serves clients across multiple U. S. states and internationally, helping them navigate the complexities of healthcare regulations and business operations. Their services are aimed at empowering independent healthcare practitioners, ensuring compliance, and enhancing client service delivery.

📋 Description

• Edit blog posts, feature pages, and other written content for clarity, readability, and brand voice, delivering near-publication-quality drafts for attorney review. • Manage the editorial calendar and content pipeline in our project management system, tracking assignments and keeping production on schedule. • Assign and scope projects for the firm’s content team. • Manage recurring marketing content, including LinkedIn posts, Google Business Profile updates, and Mailchimp newsletters. • Optimize content for search and execute against the firm’s SEO roadmap, including keyword research and content gap analysis. • Coordinate publication and site updates with the firm’s website team. • Review and art-direct freelance design work, including ebooks, logos, and web assets, and evaluate designers when new work arises. • Track marketing performance and report regularly on lead flow and related pipeline metrics. • Identify opportunities to update, consolidate, or expand existing content, and pitch growth initiatives supported by data.

🎯 Requirements

• Experience running a content operation or editorial workflow. • Working knowledge of on-page SEO, including proficiency with a major SEO platform (such as Ahrefs or Semrush) for keyword research and content gap analysis. • Analytics literacy, including Google Search Console and Google Analytics, and comfort owning recurring performance reporting. • Ability to art-direct and quality-check freelance design work is required; hands-on design skills (Canva, Adobe, Figma) are a plus. • Familiarity with an email marketing platform (such as Mailchimp) and WordPress. • Prior content work for professional services audiences (legal, medical, accounting, financial advisory, or consulting) is strongly preferred. • Organized, reliable, and comfortable working independently in a fully remote environment. • Personable, friendly, and clear in written communication. • Exceptional attention to detail.

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