Senior Product Marketing Manager

Job not on LinkedIn

🕒 April 20

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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JamLoop

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

📱 Media

☁️ SaaS

🤝 B2B

Media • SaaS • B2B

JamLoop is an AI-enabled demand-side platform (DSP) that specializes in Connected TV (CTV) and OTT advertising. The platform provides agencies and advertisers with self-service and managed options to plan, buy, optimize, and measure streaming TV campaigns across 300+ premium streaming apps, offering zip-code-level targeting, audience segmentation, impression-level attribution, anti-fraud controls, and real-time dashboards. JamLoop focuses on local activation and cross-industry use cases (retail, automotive, healthcare, political, finance, education), enabling precise, cost-effective TV advertising with transparency and preferential inventory pricing.

📋 Description

• Own customer storytelling and use cases • Define and develop clear, compelling customer use cases across key segments and verticals • Translate product capabilities into real-world outcomes and narratives • Ensure consistent, differentiated storytelling across customer-facing content and GTM materials • Own the development of case studies, customer stories, and proof-driven assets • Create content that supports sales cycles, marketing campaigns, and external storytelling • Continuously refresh and evolve proof points as the product and customer base grows • Develop vertical-specific content that resonates with priority industries and use cases • Partner with Product Marketing to translate segmentation and positioning into tailored narratives • Build content that supports acquisition, enablement, and customer value communication • Build and scale customer advocacy programs including case studies, testimonials, reviews, and references • Identify and activate high-value customers as advocates across marketing, sales, and external visibility efforts • Own the development of high-impact product and customer content including case studies, use-case playbooks, vertical guides, blog posts, and sales-supporting assets • Support lifecycle marketing through content used in onboarding, nurture, and expansion programs • Track and improve the performance of content across the funnel, including engagement, influence on pipeline, and customer value communication

🎯 Requirements

• 5+ years in Product Marketing, Content Marketing, Customer Marketing, or a related role in B2B SaaS or a similar category • Strong storytelling skills with the ability to translate complex products into clear, compelling narratives • Proven experience developing case studies, customer stories, and use-case-driven content • Experience creating use-case, vertical, and proof-driven content that helps sales and marketing tell a clearer story • Experience building content that supports both pipeline generation and customer value communication • Strong cross-functional collaboration with Product, Sales, and Marketing teams • Strong bias toward AI-assisted workflows, with curiosity and hands-on exploration of AI tools • Nice-to-haves • Experience in adtech, martech, media, or CTV • Experience supporting video-first content workflows • Experience with HubSpot, Canva, Webflow, or similar tools • Experience in a lean, high-growth team where people build as they go

🏖️ Benefits

• Fully remote work environment • Flexible vacation policy to support work-life balance • Medical, dental, and vision coverage • 401(k) savings plan • Company meetups and opportunities to connect in person