JatApp
51 - 200 employees
Founded 2015
🔒 Cybersecurity
📚 Education
☁️ SaaS
Cybersecurity • Education • SaaS
JatApp is an international IT company that develops high-tech applications across business, utilities, lifestyle, cybersecurity, and education sectors. With over 140 team members and a portfolio of 18 products, JatApp focuses on creating modern solutions to enhance people's lives. The company serves over 20 million monthly active users and is committed to flexibility and innovation in the technological world.
Product Marketing Manager, Consultant, Part-Time
Job not on LinkedIn
🔥 0 minutes ago
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JatApp
51 - 200 employees
Founded 2015
🔒 Cybersecurity
📚 Education
☁️ SaaS
Cybersecurity • Education • SaaS
JatApp is an international IT company that develops high-tech applications across business, utilities, lifestyle, cybersecurity, and education sectors. With over 140 team members and a portfolio of 18 products, JatApp focuses on creating modern solutions to enhance people's lives. The company serves over 20 million monthly active users and is committed to flexibility and innovation in the technological world.
📋 Description
• Validate and analyze strategic hypotheses • Audit key decisions, supporting the creation of test plans and metrics evaluation • Guide the team through important growth-related decisions • Participate in strategic review sessions, audits, growth discussions • Build a strong foundation for scaling the product • Build and optimize subscription mechanics: developing pricing models, gift offers, and upsell flows aimed at increasing LTV • Develop customer retention strategies: reducing churn, implementing win-back mechanics, and improving communication across different stages of the customer lifecycle • Review marketing materials for FDA/FTC compliance • Audit Meta Ads accounts to identify opportunities for campaign structure improvements and performance optimization • Analyze and review landing page architecture and marketing funnels before major releases and new product launches • Support onboarding of a future Middle PMM by sharing wellness and US market expertise • Provide periodic coaching for the Creative Producer around creative briefs and conversion-focused content • Drive knowledge sharing through documentation, frameworks, and best-practice examples
🎯 Requirements
• Hands-on experience scaling wellness products, including at least one wellness project on the US market with $1M+ ARR, validated through case studies or references • 4+ years of experience in performance marketing or product marketing at a Senior level, including direct ownership of revenue metrics and business results • Strong understanding of subscription mechanics, with practical experience working with ReCharge, Bold, Skio, or similar subscription solutions, as well as a deep understanding of churn cycles, win-back mechanics, and LTV optimization • Experience working with Tier 1 US markets, including understanding of compliance requirements (FDA, FTC), audience specifics, and channel benchmark metrics • Strong practical expertise in CRO and A/B testing, with proven hands-on cases supported by measurable results and performance metrics • Fluent English (C1+), including experience working with US-focused copy, industry content, and communication with native English-speaking professionals • Comfortable working in an async-first environment, including weekly sync meetings and day-to-day collaboration through Slack and Loom
🏖️ Benefits
• Venture-building environment backed by the resources and infrastructure of an established company • Opportunity to work within a phygital ecosystem combining wellness and hardware products • Strong test-and-learn culture with fast iteration cycles • Potential opportunity to grow into a Head of Product direction if the collaboration proves successful and aligns with long-term business needs
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