JayWay Travel
B2C • eCommerce
JayWay Travel is a boutique tour operator specializing in custom and semi-independent multi-city tours across Europe since 2006. The company designs personalized itineraries based on travelers' dates, interests, and travel styles, handling logistics, bookings, local contacts, and unique experiences to deliver stress-free vacations. JayWay serves primarily US-based consumers arranging tailored European travel with local support on the ground.
Brand Marketing Executive
November 25
JayWay Travel
B2C • eCommerce
JayWay Travel is a boutique tour operator specializing in custom and semi-independent multi-city tours across Europe since 2006. The company designs personalized itineraries based on travelers' dates, interests, and travel styles, handling logistics, bookings, local contacts, and unique experiences to deliver stress-free vacations. JayWay serves primarily US-based consumers arranging tailored European travel with local support on the ground.
đź“‹ Description
• Lead and mentor the marketing team, ensuring alignment with business objectives. • Own JayWay’s brand narrative and editorial direction , previously overseen by the Business Development Director. • Oversee content creation and campaigns across digital, print, and social platforms. • Forge partnerships, manage PR, and represent JayWay at industry conferences. • Evaluate performance and optimize campaigns based on data-driven insights. • Support sales and operations with impactful collateral and marketing initiatives. • Stay ahead of industry trends, competitor positioning, and emerging tools (including AI in marketing).
🎯 Requirements
• Proven senior-level experience (5+ years) in brand management, preferably in travel, luxury, hospitality, or lifestyle. • Expertise in brand strategy, storytelling, and market positioning in high-touch B2C industries. • Strong understanding of US consumer behavior and ability to craft campaigns that resonate with American audiences. • Demonstrated success in large-scale campaign execution and leadership of cross-functional teams. • Confident public speaker and brand ambassador , capable of representing JayWay on global stages. • Strategic knowledge of SEO, PPC, and digital performance without needing to manage the tactical execution. • Experience leveraging AI tools in marketing for creative and performance gains. • Skilled in team management, project oversight, and content editorial direction. • Excellent communication, decision-making, and problem-solving skills.
🏖️ Benefits
• Competitive pay & performance bonuses that recognize your impact. • Remote-first flexibility , with the opportunity to collaborate across 20+ countries. • Annual all-company gatherings in breathtaking European locations. • Full support with work-from-home setup and equipment. • Wellness programs and travel insurance. • Covered travel expenses for business-related trips.
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