Director of Growth Marketing

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JBS Dev | Strategic Technology Experts

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1999

🏢 Enterprise

🤖 Artificial Intelligence

🤝 B2B

Enterprise • Artificial Intelligence • B2B

JBS Dev | Strategic Technology Experts is a technology consultancy that designs and builds custom enterprise software solutions, specializing in enterprise technology, data & business intelligence, machine learning and generative AI, mobile, cloud, and custom applications. They work with clients from high-growth startups to Fortune 500 companies across industries such as healthcare, finance, retail, quick service restaurants, travel & hospitality, and education, offering strategic technology planning, development, and delivery to transform ideas into production results.

📋 Description

• Develop and execute the overall inbound marketing and demand generation strategy aligned with company growth objectives. • Build a predictable pipeline of marketing-qualified leads through paid advertising, digital campaigns, content initiatives, and other acquisition channels. • Own the strategy, execution, and optimization of paid media programs across platforms such as Google Ads, LinkedIn Ads, and other relevant channels. • Design, build, and continuously optimize the end-to-end marketing funnel, including landing pages, lead capture, nurturing, and conversion optimization. • Analyze campaign performance, attribution, conversion rates, customer acquisition costs, and pipeline contribution to maximize marketing ROI. • Identify, evaluate, and manage external agencies, freelancers, and specialized marketing partners where appropriate. • Work closely with Sales and executive leadership to align marketing initiatives with revenue goals and continuously improve lead quality. • Establish marketing KPIs, dashboards, and reporting that provide clear visibility into campaign performance and business impact. • Test new acquisition strategies, messaging, channels, and technologies to continuously improve marketing performance. • Recommend marketing technology, automation tools, and processes that improve scalability and operational efficiency.

🎯 Requirements

• 7+ years of experience in B2B growth marketing, demand generation, or digital acquisition. • Demonstrated success building and scaling an inbound demand generation engine from zero – not inheriting or optimizing an existing marketing function. • Experience owning paid media budgets and optimizing campaigns based on business outcomes. • Proven ability to generate qualified sales pipeline through digital marketing initiatives. • Experience building and optimizing complete marketing funnels, from acquisition through conversion. • Strong understanding of technical SEO, on-page optimization, keyword strategy, and content planning, with a track record of driving measurable organic growth. • Strong analytical skills with experience measuring campaign performance, attribution, conversion rates, CAC, CPL, and ROI. • Experience selecting and managing marketing agencies, consultants, freelancers, and external vendors. • Strong understanding of marketing automation platforms, CRM systems, and analytics tools. • Excellent communication and cross-functional collaboration skills. • Self-starter with an entrepreneurial mindset who thrives in fast-paced, high-growth environments.

🏖️ Benefits

• Competitive Base Salary • Generous PTO policy - Take the time you need to rest, recharge, or travel the world • 401k with company match - Planning for your future? So are we. Contribute to your 401(k), and we’ll match up to 4% • Comprehensive Health Coverage - Medical, dental, and vision plans for you and your family, with 90% or more of your deductible completely covered. • Fully remote + light travel - We’ve always been (and always will be) 100% remote. Our Sales team occasionally attends events and conferences we hope to see you at