Digital Marketing Coordinator

🔥 2 hours ago

🇯🇲 Jamaica – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

🌐 Digital Marketing

👻 Ghost score 12%

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Logo of The Jamaica National Group

The Jamaica National Group

1001 - 5000 employees

Founded 2017

🏦 Banking

💸 Finance

🛡️ Insurance

Banking • Finance • Insurance

The Jamaica National Group is a financial services organization that offers a comprehensive range of services including banking, loans, insurance, and wealth management. They aim to improve financial inclusion through innovative products like the ONE JN Passport, which simplifies access to their services. With a strong focus on community support and member services, The Jamaica National Group plays a vital role in facilitating financial solutions for individuals and small businesses.

📋 Description

• Develop digital media plans, social media strategies and content calendars aligned with business and campaign objectives • Plan and coordinate paid digital advertising campaigns, including audiences, channels, budgets and timelines • Develop email marketing content and communication schedules • Develop social media concepts, messaging, copy and creative briefs, and coordinate content through to publication • Monitor and manage assigned social media platforms and digital campaigns • Track campaign performance across social media, digital advertising, email and relevant website channels • Analyze reach, engagement, traffic, click-through rates and conversions, and turn findings into actionable recommendations • Work with internal teams, creative resources, agencies and other partners to deliver campaigns on time • Deliver accurate and timely monthly performance reports with actionable recommendations • Maintain accurate campaign expenditure and performance trackers • Publish consistent social media content aligned with approved brand standards

🎯 Requirements

• Bachelor’s Degree in Marketing, Digital Marketing, Integrated Marketing Communications, Communications or a related discipline • 2–3 years’ relevant experience in digital marketing, social media management, digital advertising, content strategy or a related area • Experience developing and executing social media and digital advertising campaigns • Experience with content planning, campaign messaging, creative briefs and email marketing • Working knowledge of digital advertising platforms, social media management tools and analytics tools, including Google Analytics • Strong analytical, written communication and copywriting skills • Strong attention to detail and ability to manage multiple campaigns, deadlines and stakeholders • Experience working with creative teams, content producers, agencies or external partners is an advantage

🏖️ Benefits

• Fully remote work arrangement • Permanent employment

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