EMEA ICE Marketing Specialist

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🔥 0 minutes ago

🌐 Spain, Italy, +2 more countries – Remote

🇪🇸 Spain – Remote 🇮🇹 Italy – Remote 🇫🇷 France – Remote 🇩🇪 Germany – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

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📋 Description

• Develop and execute the annual EMEA ICE campaign plan aligned with regional strategy, portfolio priorities and country readiness • Manage ICE website content and landing pages, including updates, user journeys, analytics, optimisation and review processes • Plan and execute integrated advertising, email, search advertising and digital campaigns • Coordinate campaign calendars across EMEA and enable country-level adaptation • Partner with country marketing and commercial teams to define priorities, activation plans, local requirements and success measures • Recommend and manage campaign budget allocation by market, channel and activity; monitor spend, forecasts and return on investment • Lead agency and vendor management for creative, media, digital, content and production activities • Provide marketing oversight for priority events and congresses, including messaging, digital amplification, lead capture, follow-up and performance reporting • Develop sales-facing campaign toolkits, content and activation guides • Monitor campaign and channel KPIs and present actionable recommendations to the EMEA ICE Marketing Lead and country stakeholders • Maintain alignment with Global and regional partners on brand, portfolio, launch, claims, data privacy and content approval requirements

🎯 Requirements

• Master's degree in marketing, business, communications, life sciences or a related discipline • Approximately 5 or more years of progressive marketing experience, including digital campaign execution and cross-country stakeholder management • Demonstrated experience managing websites, email campaigns, paid media and search advertising • Experience managing campaign budgets, agencies, timelines, performance dashboards and multiple market inputs • Strong analytical skills and ability to turn campaign data into clear optimisation decisions • Fluent English and ability to operate effectively in a matrixed, multicultural EMEA environment • Ability to travel within EMEA for key country meetings, congresses and business reviews • Preferred: MedTech, cardiovascular, electrophysiology, ultrasound or broader healthcare marketing experience • Preferred: Experience with account-based marketing, marketing automation, CRM integration, SEO and web analytics • Preferred: Experience supporting product launches and highly regulated promotional review processes • Preferred: Additional European language capability

🏖️ Benefits

• Annual bonus with set target (% of pay) depending on pay grade/location • Sales commissions • Vacation days • Parental leave for a minimum of 12 weeks • Bereavement leave • Caregiver leave • Volunteer leave • Well-being reimbursement • Programs for financial, physical and mental health • Service anniversary and recognition awards • Insurance plans for employees and, in some locations, eligible dependents

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