Marketing Assistant – Digital Advertising Specialist I

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🔥 21 minutes ago

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Job Duck

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

📣 Marketing

⚖️ Legal

Consulting • Marketing • Legal

Job Duck is a company specializing in connecting individuals with remote job opportunities for United States-based businesses. The company offers a variety of positions including legal assistants, marketing assistants, executive assistants, and case managers. Job Duck emphasizes helping people build careers by working from home, ensuring a good work-life balance while providing support and resources for career development. The focus is on remote, full-time positions that are well-compensated and offer a range of professional opportunities.

📋 Description

• Comply with company policies, procedures, and professional standards. • Collaborate with intake and sales teams to evaluate lead quality and conversion performance. • Develop and test audience segments including custom, lookalike, in market, and retargeting audiences. • Create and maintain dashboards that provide visibility into marketing performance. • Build, launch, manage, and optimize campaigns designed to generate qualified leads. • Analyze campaign performance and implement data driven optimization strategies. • Use feedback from intake and sales teams to improve targeting and eliminate low quality lead sources. • Stay informed on platform updates, advertising trends, and legal marketing compliance requirements. • Present campaign performance reports and recommendations directly to leadership. • Own end to end paid advertising campaigns across Google Ads, Meta platforms, and YouTube. • Write and optimize advertising copy and headlines for high intent search traffic. • Report on key metrics including cost per lead, customer acquisition cost, return on ad spend, conversion rates, and lead quality. • Participate in weekly marketing and strategy meetings. • Ensure accurate attribution for phone call and form submission conversions. • Develop digital marketing advertisements for targeted audiences. • Manage daily, weekly, and monthly advertising budgets while optimizing bidding strategies. • Maintain organized campaign documentation, creative assets, and testing records. • Maintain and improve conversion tracking infrastructure using Google Tag Manager, Meta Pixel, Google Analytics 4, and CallRail. • Conduct structured testing on creative assets, ad copy, audiences, and landing pages.

🎯 Requirements

• Minimum of 3 years of hands on paid advertising experience with measurable lead generation results. • Demonstrated expertise in Google Ads including Search, Display, Local Services Ads, and YouTube campaigns. • Demonstrated expertise in Meta Ads Manager including Facebook and Instagram campaigns. • Google Ads Certification required. • Meta Blueprint Certification preferred. • Proven experience managing monthly advertising budgets of $5,000 or more. • Advanced experience with Google Tag Manager including conversion tracking, event configuration, and troubleshooting. • Proficiency with Google Analytics 4 including attribution modeling, funnel analysis, and custom reporting. • Experience with CallRail or similar call tracking platforms. • Experience creating and maintaining performance dashboards. • Prior experience in legal services, criminal defense, or a comparable professional services industry preferred. • Familiarity with legal advertising policies and compliance requirements. • Spanish proficiency preferred.

🏖️ Benefits

• Competitive salary. • Paid Time Off. • Bonuses. • 100% remote/home-based position. • Full-time, long-term career opportunities. • Parental Leave. • Professional development and training. • Dedicated team support. • Alignment with our clients' core values.