JobLeads
Recruitment • HR Tech
JobLeads is a company that provides online platforms and services. Due to current website maintenance, the platform is temporarily unavailable, and users are encouraged to revisit later or contact the Help Center for more information.
CRM Marketing Analyst
Job not on LinkedIn
October 27
JobLeads
Recruitment • HR Tech
JobLeads is a company that provides online platforms and services. Due to current website maintenance, the platform is temporarily unavailable, and users are encouraged to revisit later or contact the Help Center for more information.
📋 Description
• Analyze user behavior across the full funnel—from first touch to subscription and retention. • Identify drop-off points, reactivation triggers, and key drivers of lifetime value. • Develop hypotheses, run A/B tests, and evaluate campaign experiments across CRM and onsite experiences. • Monitor and optimize lifecycle performance (onboarding, activation, retention, churn). • Measure the impact of email and onsite campaigns on engagement and conversions. • Link CRM and marketing initiatives to user behavior and business KPIs. • Build and refine multi-channel attribution models to measure cross-channel effectiveness. • Create and maintain Power BI dashboards for CRM, retention, and campaign performance. • Enable self-service analytics across CRM and cross-functional teams. • Conduct churn prediction, LTV modeling, and reactivation opportunity analysis.
🎯 Requirements
• 7+ years of experience as a Data Analyst in B2C or subscription-based environments. • Proven track record in CRM analytics, email marketing performance, and attribution modeling. • Deep knowledge of conversion funnels, user retention metrics, and lifecycle analysis. • Advanced SQL and Power BI proficiency. • Experience connecting CRM, marketing, and product data sources. • Familiarity with A/B testing, cohort analysis, and customer segmentation. • Strong communication skills and the ability to translate data into clear business insights. • A curious, proactive mindset with a drive for measurable impact.
🏖️ Benefits
• Competitive compensation • Fully remote work with flexible hours and minimal bureaucracy • Budget for conferences, training, and all necessary tools • Annual company sailing week in the Mediterranean plus EU-wide team meetups • A culture where “let’s test it and measure it” beats “let’s meet and discuss it”
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