Senior Performance Marketing Specialist

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Jobrack

WebsiteLinkedInAll Job Openings

1 - 10 employees

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

Jobrack is a platform that helps companies hire remote team members from regions like Eastern Europe and South Africa. The company offers a range of hiring services, including a "Done With You" service that actively searches, screens, and tests candidates to ensure a good fit for the organization's needs. Jobrack is known for sourcing high-quality candidates who are committed to building long-term careers. The platform is noted for its simplicity, one-off fees, and dedicated support throughout the hiring process, providing a cost-effective solution for remote workforce acquisition.

📋 Description

• Develop client-specific paid media strategies and lead end-to-end campaign delivery across Meta, TikTok, and other relevant channels • Build campaign structures, audience strategies, budget plans, and testing roadmaps • Run and measure A/B tests to improve campaign performance and achieve campaign goals • Monitor live campaign performance and implement data-driven optimizations across targeting, creatives, placements, bids, and budgets • Interpret campaign data into actionable insights, recommendations, and optimization plans • Ensure accurate conversion tracking, campaign measurement, and forecasting processes • Lead reporting and forecasting while turning performance data into clear next steps • Advise on creative direction based on campaign performance, platform best practices, and business objectives • Collaborate with the Digital Account Strategist to support client success and account growth • Make proactive pivots to campaign strategy based on performance data, market trends, and expertise • Participate in client meetings and support proposals or sales conversations • Improve internal processes, SOPs, reporting systems, and workflows • Contribute expertise to proposals by defining realistic scopes and effective solutions for prospective clients

🎯 Requirements

• 5+ years of hands-on paid media experience, ideally within an agency environment • Strong expertise with Meta Ads and TikTok Ads • Knowledge of DSP and Programmatic Advertising • Proven ability to plan, strategize, lead, and execute campaigns end-to-end • Strong understanding of campaign optimization, attribution, reporting, forecasting, conversion tracking, UTM structures, and naming conventions • Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM) • Experience with ad performance tracking tools such as Keitaro • Proven experience with campaign cloaking • Ability to QA tracking, diagnose delivery issues, and confidently explain measurement methodologies • Strong analytical skills with the ability to turn data into actionable recommendations • Experience working directly with clients and managing stakeholder relationships • Ability to provide creative direction and collaborate effectively with designers and creative teams • Experience making proactive campaign adjustments based on performance data • Fluent English communication skills • Experience working in iGaming or other highly regulated industries and willingness to continue working in these sectors • Knowledge of purchasing and setting up advertising accounts when needed • Ability to migrate campaigns and advertising accounts between business managers and platforms

🏖️ Benefits

• €3,500–€4,500 with flexibility for exceptional candidates • Full-time, fully remote position • 20 days of paid vacation annually • 1 personal day every quarter • Fully paid workation once per year • Choice of public holidays based on either your home country or Lithuania • Opportunity to join the team in Vilnius for onboarding and build strong relationships • Work with large budgets, complex campaigns, and ambitious clients in fast-moving industries • Long-term role as a fully integrated member of the Fortis Media team