Media Analyst

🔥 4 minutes ago

🌽 Illinois, Massachusetts, +2 more states – Remote

🌽 Illinois – Remote 🍂 Massachusetts – Remote 🔔 Pennsylvania – Remote 🤠 Texas – Remote

💵 $60k - $65k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🧐 Analyst

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American Cancer Society

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1913

🤲 Charity

⚕️ Healthcare Insurance

🤝 Non-profit

Charity • Healthcare Insurance • Non-profit

American Cancer Society is a leading cancer-fighting organization dedicated to improving the lives of people with cancer and their families through advocacy, research, and patient support. Founded in 1913 by volunteers, it remains committed to its mission of ending cancer as we know it, for everyone. The organization impacts over 55 million lives annually by offering diverse career opportunities in various disciplines and maintaining a strong focus on diversity, equity, and inclusion. Through programs like Hope Lodge and a 24/7 cancer helpline, American Cancer Society provides crucial support and information to those affected by cancer. It is also known for its public policy advocacy through the Cancer Action Network, making significant strides in cancer prevention, detection, treatment, and survival.

📋 Description

• Provide actionable insights to improve media mix, audience targeting, and creative effectiveness • Build dashboards and visualization tools using platforms such as Tableau, Power BI, or Google Data Studio to create custom views of marketing revenue trends with paid media KPIs • Collect, analyze, and interpret media performance data across digital and traditional media channels • Develop daily, weekly, and monthly reports to track key performance indicators (KPIs) • Leverage testing frameworks (A/B, incrementality tests) to validate performance hypotheses • Automate reporting processes to improve efficiency and data accessibility

🎯 Requirements

• Preferred Degree: Bachelor's Degree • Years of experience: 2+ • Proficiency in analytics tools such as Google Analytics, Adobe Analytics, and media platform reporting suites • Experience with SQL, Python, or R is a plus • Strong skills in Excel, Tableau, Power BI, or Google Data Studio for data visualization • Understanding of attribution models, MMM, and incrementality testing • Strong written and verbal communication skills to present findings to stakeholders • Analytical mindset – Ability to interpret complex datasets and derive meaningful insights • Detail-oriented – Ensures accuracy and consistency in reporting and analysis • Problem-solving – Identifies and resolves media performance challenges through data • Technical proficiency – Comfortable working with large datasets, visualization tools, and media platforms • Collaboration – Works effectively with cross-functional teams to drive data-informed decisions • Time management – Manages multiple reporting tasks and ad hoc analyses efficiently

🏖️ Benefits

• Generous paid time off policy • Medical, dental benefits • Retirement benefits • Wellness programs • Professional development programs to enhance staff skills