Paid Media Manager

🔥 1 hour ago

⛰️ Colorado, Florida, +2 more states – Remote

⛰️ Colorado – Remote 🐊 Florida – Remote 🗽 New York – Remote 🔔 Pennsylvania – Remote

💵 $65k - $80k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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American Cancer Society

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1913

🤲 Charity

⚕️ Healthcare Insurance

🤝 Non-profit

Charity • Healthcare Insurance • Non-profit

American Cancer Society is a leading cancer-fighting organization dedicated to improving the lives of people with cancer and their families through advocacy, research, and patient support. Founded in 1913 by volunteers, it remains committed to its mission of ending cancer as we know it, for everyone. The organization impacts over 55 million lives annually by offering diverse career opportunities in various disciplines and maintaining a strong focus on diversity, equity, and inclusion. Through programs like Hope Lodge and a 24/7 cancer helpline, American Cancer Society provides crucial support and information to those affected by cancer. It is also known for its public policy advocacy through the Cancer Action Network, making significant strides in cancer prevention, detection, treatment, and survival.

📋 Description

• Serve as the day-to-day relationship holder with the media AOR and ACS • Execute in-house ad-hoc social and search media investments and strategies • Work with Strategic Marketing, Project Management, and Creative to translate media briefs and plans into marketing tactics and deliverables • Lead integration of first party data strategy and audience modeling to inform paid media strategy and drive acquisition, retention, and reactivation among key opportunity segments • Collaborate on web analytics, KPIs, pixels, conversions, forecasting, analytics, associated web traffic, and SEO as it relates to media planning and buying • Provide channel expertise and insight to guide media mix, validate reporting, and optimize performance

🎯 Requirements

• Bachelor's degree in marketing or other related field, or equivalent combination of education and experience • 5+ years of media planning experience • Proficient in Facebook Ads Manager, Google Ads, TikTok Ads, and LinkedIn Campaign Manager • Excellent understanding of digital practices such as SEO, SEM, SMO, and PPC • Experience with Google Analytics, Tableau, PowerBI, Salesforce Marketing Cloud, and Ad Studio a plus • Experience building, analyzing, and deploying CRM, lookalike, and 3P audience segments • Familiarity with web privacy landscape and measurement & attributions solutions like Conversions API (CAPI)

🏖️ Benefits

• Generous paid time off policy • Medical, dental, and retirement benefits • Wellness programs • Professional development programs to enhance staff skills