Senior Product Marketing Manager – Competitive Intelligence

🕒 May 11

🇺🇸 United States – Remote

💵 $112k - $154k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Boulevard

WebsiteLinkedInAll Job Openings

201 - 500 employees

☁️ SaaS

💄 Beauty

🧘 Wellness

SaaS • Beauty • Wellness

Boulevard is a leading client experience platform designed for appointment-based, self-care businesses such as medspas, salons, spas, barbershops, and nail salons. With a focus on enhancing customer engagement and business efficiency, Boulevard offers a comprehensive suite of solutions including self-booking, client profiles, loyalty programs, payment systems, and marketing tools. The platform supports over 30,000 self-care professionals by streamlining scheduling, reports, and point-of-sale operations. Boulevard aims to elevate the self-care experience through innovative technology, empowering practitioners and delighting clients alike.

📋 Description

• Build and scale Boulevard's competitive intelligence program from the ground up, establishing it as a core Product Marketing function. • Own a centralized competitive intelligence repository as the single source of truth, replacing fragmented input with structured, trusted insight across the organization. • Conduct deep, creative competitive research that goes beyond surface-level materials to uncover meaningful insights into competitor products, positioning, pricing, and strategy. • Embed AI into how you work: from scanning competitor moves and synthesizing teardowns to drafting battlecards. You’ll also rethink the formats that intel shows up in, moving beyond static decks toward AI-powered tools, briefings, and assistants that fit within existing workflows. • Develop a competitor tiering model to prioritize focus, and define the tooling and tech stack to support a scalable, high-impact CI program. • Analyze competitor announcements, product launches, and market movements, and develop forward-looking POVs on where competitors are heading. You’ll synthesize these signals into executive-level narratives that can be shared during exec and board meetings. • Run competitive briefings for customer-facing teams, and provide ongoing insights to Product, Product Marketing, and leadership to inform positioning, roadmap, pricing, and packaging. • Partner with the Content team to develop high-quality competitive content and assets.

🎯 Requirements

• 5+ years of experience in Competitive Intelligence, Product Marketing, or a related role in a SaaS environment • Proven experience building and owning competitive intelligence programs and repositories that drive impact with Sales and Customer Success teams • Demonstrated curiosity and resourcefulness in uncovering non-obvious insights and connecting disparate signals • Strong understanding of modern CI tools, workflows, and emerging approaches. Deep use of AI is an expectation. • Strong communication skills: the ability synthesize complex info into clear insights that influence cross-functional stakeholders and executives • High attention to detail and a strong sense of ownership over output quality • Comfort operating in ambiguity and building new systems from scratch • • Experience in vertical SaaS, particularly in selfcare (medspa, salon, or spa industries) • Experience supporting mid-market or enterprise sales motions • Background in strategy, consulting, or market research • Experience building competitive intelligence programs from the ground up in a high-growth environment.

🏖️ Benefits

• We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance. • Take a break whenever you need with our flexible vacation day policy. • Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month. • Family planning resources and specialized support programs. • Equity: get ahead on the ground floor and grow with Boulevard. • Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.