Staff Brand Marketing Manager

🕒 2 days ago

🇺🇸 United States – Remote

💵 $133.1k - $181.8k / year

⏰ Full Time

🔴 Lead

💃 Brand Manager

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Boulevard

WebsiteLinkedInAll Job Openings

201 - 500 employees

☁️ SaaS

💄 Beauty

🧘 Wellness

SaaS • Beauty • Wellness

Boulevard is a leading client experience platform designed for appointment-based, self-care businesses such as medspas, salons, spas, barbershops, and nail salons. With a focus on enhancing customer engagement and business efficiency, Boulevard offers a comprehensive suite of solutions including self-booking, client profiles, loyalty programs, payment systems, and marketing tools. The platform supports over 30,000 self-care professionals by streamlining scheduling, reports, and point-of-sale operations. Boulevard aims to elevate the self-care experience through innovative technology, empowering practitioners and delighting clients alike.

📋 Description

• Own and evolve Boulevard's brand marketing strategy, ensuring brand consistency. • Shape positioning, messaging, voice, and storytelling across channels. • Identify market presence strengthening opportunities through customer insights and trends. • Develop and lead integrated brand campaigns for awareness and engagement. • Partner with cross-functional teams to market cohesive campaigns and launches. • Create planning processes for team alignment and quick execution. • Oversee public relations strategy, agency management, and media outreach. • Represent Boulevard at industry events and build media relationships.

🎯 Requirements

• Significant experience leading brand marketing for a high-growth B2B SaaS or technology company. • A track record of developing integrated marketing campaigns that connect brand strategy to business outcomes. • Experience partnering across Product Marketing, Demand Generation, Creative, Communications, Sales, and Executive Leadership. • Strong storytelling instincts and exceptional written and verbal communication skills. • Experience leading PR, media relations, customer marketing, partnerships, or related brand programs. • Strong marketing judgment with the ability to prioritize, simplify complexity, and make sound decisions in fast-moving environments. • A builder's mindset, enjoying creating structure where little exists and being proactive. • Curiosity, humility, and a collaborative approach to solving problems and influencing across teams.

🏖️ Benefits

• 401(k) match plus dental, medical, vision, and life insurance. • Flexible vacation day policy. • Fully remote work with a monthly work from home stipend. • Family planning resources and specialized support programs. • Equity participation opportunities. • Boulevard Bucks Learning and Development program allowing exploration of market businesses.