Lifecycle Marketing Manager

🕒 April 1

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DeleteMe

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2010

🔒 Cybersecurity

Cybersecurity • Privacy

DeleteMe is a service provided by Abine, Inc. , specializing in online privacy protection. It offers a solution for individuals and businesses to easily and safely remove personal data from the internet. Since 2011, DeleteMe has been the leading service in personal data removal, helping clients safeguard their personal information from search engines and data brokers. The service includes submitting personal data for removal and provides expert assistance to search for and delete information. DeleteMe offers continuous updates and reports, ensuring users' data stays private over time. The company serves both individual customers and organizations, providing resources to combat online threats like doxxing and identity theft.

📋 Description

• Own lifecycle strategy and execution from onboarding through retention, expansion, and winback across channels like email, in-app, push, and SMS. • Partner closely with Product and Engineering to define and implement user-level triggers, event tracking, and product experiments tied to lifecycle outcomes. • Deeply understand the customer journey to identify friction points, design solutions, and communicate value throughout the member experience. • Improve email deliverability and performance, ensuring campaigns follow best practices, maintain sender reputation, and meet compliance standards. • Develop advanced segmentation and personalization strategies to ensure the right message reaches the right user at the right time. • Design upsell and expansion programs for converting users to annual plans, multi-seat subscriptions, and higher-value tiers. • Run rigorous experimentation and reporting, using A/B testing and lift analysis to optimize conversion, engagement, and retention. • Collaborate with Customer Support and CX to proactively address pain points and reduce ticket volume through smart lifecycle interventions. • Report on lifecycle KPIs and build dashboards to track performance over time.

🎯 Requirements

• Minimum of 6+ years of experience in lifecycle marketing, retention, or product-led growth roles—preferably in consumer SaaS or subscription businesses. • Strong track record of working cross-functionally with Product and Engineering to build personalized, product-integrated marketing. • Deep knowledge of email deliverability best practices, authentication protocols (SPF, DKIM, DMARC), and compliance (CAN-SPAM, GDPR). • Experience managing customer journeys in tools like Braze, Iterable, Customer.io, or similar. • Data-savvy with strong command of segmentation, cohort analysis, experimentation, and SQL (or a willingness to get scrappy). • Exceptional communicator and project manager with a bias for action. • Passion for online privacy, consumer protection, and making the web safer for everyone. • This role **may** require occasional domestic and international travel. All standard travel expenses will be covered in accordance with the company's travel reimbursement policy.

🏖️ Benefits

• Comprehensive health benefits - Medical, Vision, Dental • Flexible work schedule • Generous 401k matching up to 6% • 20 days paid time off • 15 sick days • 12 company-paid holidays • Childcare expense reimbursement • Fitness and cell phone reimbursement • Birthday time off