Brand Strategy Specialist

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November 7

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GoHealth Urgent Care

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Healthcare Insurance • Healthcare • Telecommunications

GoHealth Urgent Care is a healthcare provider that offers on-demand urgent care services both in-person and virtually. Patients can book virtual visits for various health concerns ranging from allergies to injuries, as well as access physical centers across multiple states. GoHealth aims to increase access to quality healthcare while ensuring a convenient, efficient, and compassionate experience for all patients.

1001 - 5000 employees

Founded 2014

⚕️ Healthcare Insurance

📡 Telecommunications

📋 Description

• Serve as a strategic partner and cross-functional collaborator, responsible for translating data-driven insights into compelling brand narratives • Develop strategic creative briefs that guide the Creative and Channel marketing teams • Leverage consumer research, performance metrics, and business objectives to ensure brand consistency and relevance • Partner closely with Creative counterparts, inspiring fresh, original ideas rooted in insight • Gather and analyze insights from research sources to understand market trends, consumer behavior, and competitive landscape • Collaborate with cross-functional partners to ensure campaigns and creative assets reinforce a unified brand experience • Monitor and evaluate creative performance across marketing channels to identify strengths, weaknesses, and opportunities for improvement • Oversee planning, execution, and completion of projects, ensuring they are delivered on time, within scope, and within budget.

🎯 Requirements

• Bachelor’s degree in marketing or related field • 3+ years in a marketing brand strategy role at an agency or within a marketing department • Demonstrated experience in creative brief writing • Strong understanding of core branding elements (e.g., positioning frameworks, tone of voice, brand guidelines, messaging architecture, etc.) • Proficiency in marketing analytics tools and software such as Tableau, Salesforce, Google Analytics, etc. • Strong project management skills with experience in managing multiple projects simultaneously.

🏖️ Benefits

• Collaboration: Takes ownership for collectively establishing productive partnerships and relationships and seek to gain joint understanding of priorities and objectives so that the greater good of the organization and those we serve is always at the forefront. • Innovation: Consistently uses good judgment, applying creativity to overcome obstacles and increasing effectiveness and efficiency through process and other forms of innovation. • Diversity & Inclusion: Fosters diversity and inclusion, to be able to better understand team members, our customers and partners. Engages the strengths and talents of each GoHealth team member, creating an environment of involvement, respect and connection where the richness of ideas, backgrounds and perspectives are harnessed. • Courage & Integrity: Models and practices the highest ethical and professional standards; demonstrates pride and personal interest in our patients, partners and fellow team members, deeply engaging in the business. Makes decisions, with a focus on doing the right thing; treats team members, our customers, partners and vendors with dignity, consideration, open-mindedness and respect. • Accountability: Always shows initiative, demonstrates a bias to action and gets things done. Actively accepts responsibility for diverse roles, obligations and actions that positively influence patient and customer outcomes, our partnerships and the healthcare needs of our communities.