Associate Director, Digital Marketing

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🔥 13 minutes ago

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Relentless

WebsiteLinkedInAll Job Openings

1 - 10 employees

🎯 Recruiter

👥 B2C

☁️ SaaS

Recruitment • B2C • SaaS

Relentless is a career assistance company that helps job seekers land their next role with less effort and time. Through a structured process, they provide one-on-one coaching, create professional resumes, and handle job applications on behalf of candidates. Clients benefit from an increase in job offers and compensation by leveraging the company's expertise in interview preparation and negotiation strategies. Pricing includes an initiation fee covering the job search process and a success fee based on the candidate's first-year salary. Relentless supports clients until they secure a new job, positioning themselves as a partner in career advancement.

📋 Description

• Own digital acquisition strategy and execution end-to-end for the Texas recruitment program — paid media, organic/SEO, and the full conversion funnel • Build and optimize the recruitment funnel: landing pages, our online application form, tracking pixels, conversion/event tracking, and ongoing A/B testing to drive down cost per sign-up • Plan, launch, and optimize paid campaigns across Meta, Google, and other platforms — managing targeting, creative, and budget pacing • Build and own our organic digital presence and SEO so the program is discoverable, credible, and findable • Manage digital ad and marketing vendors as a knowledgeable client: set the brief, interrogate their recommendations, and hold them to measurable results • Set creative direction and build content calendars; write clear creative briefs, give structured feedback, and produce creative where needed • Track and report on cost per acquisition, conversion rates, and funnel performance, in partnership with our data team • Manage other vendor relationships as needed • Collaborate with our partnerships, SMS outreach, and data teams to align all recruitment activity • Other responsibilities as assigned

🎯 Requirements

• 3–5 years of digital, growth, or performance marketing experience, with the ability to operate independently and run multiple workstreams at once. • Hands-on experience managing paid digital advertising across Meta (Facebook/Instagram), Google Ads, and other platforms • Real conversion-optimization chops: setting up and reading tracking pixels and attribution, optimizing landing pages and forms for conversion, and running A/B tests • Working knowledge of SEO and building an organic digital presence from the ground up • Strong grasp of analytics – tracking, attribution, and performance reporting • A creative sensibility: you can shape, brief, and/or produce compelling ad and landing-page creative • Comfort owning vendor relationships and being the in-house expert who manages them, not the other way around • Bonus: experience with high-volume lead generation or audience acquisition • Political or campaign experience is not required • We encourage candidates who don't meet every listed qualification to apply. We recognize that no candidate is a perfect match, and we value potential as much as experience.

🏖️ Benefits

• 100% employer covered health, dental, vision and life insurance