Vice President of Marketing

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🕒 April 7

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JSSA

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1893

🤝 Non-profit

⚕️ Healthcare Insurance

🌍 Social Impact

Non-profit • Healthcare Insurance • Social Impact

JSSA is a trusted nonprofit community health and social wellness agency dedicated to helping individuals and families navigate their most vulnerable moments. The agency focuses on mental health and well-being, providing hospice services, homecare, support for managing chronic illness, and assistance for people with disabilities. Their goal is to ensure that essential care and quality of life are accessible to everyone, particularly for older adults, families, and those needing specialized support services such as employment opportunities and community programs.

📋 Description

• Develop and execute a comprehensive marketing strategy focused on referral development and new patient growth across all service lines and markets. • Collaborate with executive leadership and clinical teams to identify target markets, growth opportunities, and service line priorities. • Utilize market research and referral analytics to guide strategic decisions and evaluate campaign performance. • Manage the marketing budget to ensure efficient allocation of resources toward initiatives that drive measurable results. • Lead and mentor a team of community liaisons and outreach representatives responsible for building relationships with referring physicians, hospitals, schools, employers, and community partners. • Design and implement structured outreach programs that expand referral networks and strengthen relationships with key stakeholders. • Oversee the organization’s digital marketing efforts—including website optimization, paid search, SEO, social media, and email campaigns—to drive online appointment requests and patient inquiries. • Lead brand positioning efforts to enhance recognition, trust, and engagement within the community. • Build, manage, and mentor a high-performing marketing and outreach team with clear performance metrics tied to referral and patient growth.

🎯 Requirements

• Bachelor’s degree in marketing, communications, business, or a related field required; Master’s degree preferred. • 8–10 years of progressive marketing leadership experience, with at least 5 years in healthcare marketing or physician practice growth. • Proven success in developing and implementing marketing and referral strategies that drive measurable growth in patient volume. • Strong leadership and relationship-building skills, particularly with community partners and referral sources. • Deep understanding of digital marketing, data analytics, and performance tracking. • Excellent communication, storytelling, and project management skills. • Growth-oriented and data-driven strategist. • Skilled relationship builder and communicator. • Collaborative leadership style. • Deep understanding of healthcare referral dynamics. • Passionate advocate for behavioral health access and awareness.

🏖️ Benefits

• competitive compensation • aggressive benefits • cultivate a culture of growth and collaboration