Attribution & Instrumentation Engineer

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Juicyway

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2021

💳 Fintech

🏦 Banking

🛍️ eCommerce

Fintech • Banking • eCommerce

Juicyway is a comprehensive money platform designed for businesses of all sizes, offering seamless cross-border payment solutions, multicurrency accounts, and advanced payment processing capabilities. With features such as real-time currency exchange, crypto management, and a strong API for integrations, Juicyway enables businesses to efficiently manage local and international transactions, ensuring secure and flexible financial operations. The platform prioritizes user experience, providing low transaction fees and a robust fraud protection system, making it a reliable choice for global financial management.

📋 Description

• Define, maintain, and govern event tracking architecture and taxonomy across web, mobile, CRM, and backend systems • Ensure consistent and reliable event tracking across all customer touchpoints • Improve funnel visibility from install through repeat transaction • Monitor, debug, and reconcile discrepancies between backend transactional data and analytics tools • Own implementation, governance, and ongoing optimisation of AppsFlyer and mobile attribution infrastructure • Improve attribution accuracy across paid and organic channels • Establish reliable and trusted channel performance reporting • Eliminate blind spots in acquisition and activation measurement • Maintain source attribution consistency across acquisition, lifecycle, and reporting systems • Design and maintain growth data pipelines and warehouse integrations across PostgreSQL, Segment, Mixpanel, Customer.io, AppsFlyer, Firebase, Power BI, and future warehouse infrastructure • Own source-of-truth consistency and reliable syncing across transactional systems, analytics platforms, CRM platforms, warehouses, and reporting environments • Ensure data quality and consistency across all connected platforms • Partner with Engineering and Data teams to improve data accessibility and reliability • Build and maintain internal growth tooling used by Marketing, Lifecycle, Commercial, and Operations teams • Enable and maintain lifecycle event triggers and CRM automation architecture within Customer.io • Own push notification infrastructure including Firebase FCM migration, token management, delivery reliability, and in-app messaging • Monitor and improve push notification delivery, open rates, token health, and engagement performance across Android and iOS • Ensure real-time data availability for lifecycle campaigns and segmentation • Improve deep-linking reliability across web and mobile • Improve lifecycle orchestration across onboarding, activation, engagement, retention, and reactivation journeys • Build and iterate on referral systems, rewards and gamification infrastructure, and onboarding flows • Develop activation nudges, lifecycle triggers, and engagement features directly within the product • Ship and test growth features quickly in close collaboration with Product and Design teams • Support implementation of loyalty and retention systems including Juice Points • Build and maintain A/B testing infrastructure, feature flagging, and experimentation frameworks • Enable rapid testing across onboarding, activation, lifecycle, referral, and retention programmes • Improve experimentation velocity across Growth and Product teams • Establish best practices for measurement, experimentation, and learning loops • Own technical visibility and reporting across Install, Signup, KYC, First Transaction, and Repeat Usage • Identify friction points and collaborate with Product and Growth teams to improve conversion performance • Improve visibility into customer drop-off points, behavioural patterns, and conversion opportunities

🎯 Requirements

• 3 to 6 years of experience specifically owning attribution infrastructure, event instrumentation, or lifecycle data systems, not simply using these tools as an end consumer • Strong full-stack engineering experience across frontend (web and mobile), backend, APIs, and databases • Hands-on experience implementing and governing AppsFlyer or an equivalent mobile measurement partner, including SKAdNetwork/SKAN, server-to-server postbacks, and deep linking • Strong SQL proficiency and experience working with relational databases • Experience with event instrumentation, tracking plans, and analytics implementation • Experience implementing and managing attribution platforms, AppsFlyer preferred • Experience with customer data platforms, Segment preferred • Experience with product analytics platforms such as Mixpanel or Amplitude • Experience with lifecycle and CRM platforms such as Customer.io, Braze, or Iterable • Experience working across web and mobile environments • Experience working with APIs and data integrations • Ability to investigate and resolve data inconsistencies, tracking gaps, and integration issues • Strong understanding of experimentation methodologies and A/B testing frameworks • Strong product thinking and understanding of customer journeys, activation, and lifecycle systems

🏖️ Benefits

• Competitive compensation • Fully remote working • Unlimited PTO • Generous parental leave • The opportunity to build from the ground up, with your impact visible every day • A bold, ambitious team on a mission to open global markets to Africans everywhere