Senior Director, Offline Engagement

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Juul Labs

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B2C • Retail • Wellness

Juul Labs is a company focused on providing alternatives to traditional combustible cigarettes through its innovative vaporizing technology. Its mission is to assist adult smokers in transitioning to less harmful nicotine delivery systems while implementing strict measures to prevent underage access to its products. Juul Labs offers a range of vaping devices and e-liquids, emphasizing safety, easy use, and conformity to legal age restrictions.

1001 - 5000 employees

👥 B2C

🛒 Retail

🧘 Wellness

📋 Description

• Design, develop and deliver insight led integrated brand and consumer experiences in offline channels that drive acquisition, engagement, and loyalty amongst adult smokers and vapers. • Leverage consumer insights to develop experiential marketing programs to directly engage with adult smokers and vapers. Programs should generate brand awareness and deliver product education, with tools to support their transition. • Deliver and optimize engagement programs to improve conversion rates of adult smokers and vapors as they transition to JUUL. • Negotiate agreements with and manage Consumer Engagement agencies to execute in-market engagement programs. • Lead a team of professionals to develop and oversee in-market engagement programs to be executed by contracted agencies. • Collaborate with cross functional partners to develop communication messages to aid transition and conversion amongst various adult smokers and vapers. • Deliver programs on strategy, on time, and on budget. • Work closely with US Commercial leadership in shaping offline engagement strategies, route to market, and business expansion plans to support future product portfolio expansions. • Identify and evaluate untapped geographies for potential market entry. • Develop tailored approaches to increase Juul’s presence and market share in these regions.

🎯 Requirements

• Bachelor’s degree in Business, Marketing, or related field; MBA preferred. • 10+ years of experience in executing engagement programs in offline channels • Strong preference will be given to those with US nicotine category experience or alternatively, working with CPG products in regulated industries.

🏖️ Benefits

• A place to grow your career. We’ll help you set big goals - and exceed them • People. Work with talented, committed and supportive teammates • Equity and performance bonuses. Every employee is a stakeholder in our success • Cell phone subsidy, commuter benefits and discounts on JUUL products • Excellent medical, dental and vision, disability, and life insurance, plus family support, wellness, legal, and employee assistance program benefits • 401(k) plan with company matching • Plus biannual discretionary performance bonuses