Part Time Business Analyst – Optimizely Data Platform

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JWay Group, Inc.

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1994

☁️ SaaS

👥 HR Tech

Digital Marketing • SaaS • HR Tech

JWay Group, Inc. is a technology and digital solutions company that specializes in a wide range of services, including digital web design and development, UI/UX design, digital marketing, enterprise applications development, and mobile app development using Flutter. With over 28 years of experience, JWay is known for its fast-track hiring services and extensive talent network, offering bespoke IT solutions to clients from startups to established enterprises. The company emphasizes collaboration and innovation to help clients achieve their business goals while also providing staffing solutions and HR services.

📋 Description

• Gather, analyze, and document business and technical requirements for the Optimizely Data Platform implementation • Review and validate customer data architecture, schemas, and platform configuration • Analyze customer profiles, identity resolution rules, and behavioral tracking to ensure data accuracy • Translate marketing initiatives into detailed technical and functional requirements • Develop process maps illustrating customer data flow between CRM, eCommerce platforms, marketing systems, and ODP • Create and maintain functional specifications, data dictionaries, event tracking documentation, and process documentation • Design customer segmentation strategies to support lifecycle marketing and personalized customer experiences • Define KPI frameworks and reporting requirements to measure campaign performance and business outcomes • Collaborate with marketing, engineering, product, and data teams throughout project delivery • Identify implementation risks, validate technical assumptions, and recommend improvements based on industry best practices

🎯 Requirements

• Minimum of 3 years of experience as a Business Analyst, Technical Business Analyst, or similar role • Experience supporting Marketing Analytics, Customer Data Platforms, or digital marketing initiatives • Experience gathering business requirements and translating them into technical solutions • Exposure to enterprise system integrations, APIs, customer data, and event tracking • Strong stakeholder management and cross-functional collaboration skills • Excellent written and verbal English communication skills.

🏖️ Benefits

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