Senior Marketing Executive

🕒 5 days ago

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Kaizen Gaming

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2018

🎮 Gaming

⚽ Sports

Gaming • Technology • Sports

Kaizen Gaming is a gaming and technology company focused on delivering an enhanced gaming experience to millions of users worldwide. The company operates in 17 markets and has over 13 million active customers. Kaizen Gaming offers a wide range of live-streamed events and innovative gaming tools. The company is known for its responsible gaming practices and extensive sponsorships, including partnerships with major sports teams and events like the UEFA Europa League. With a diverse team of over 2,700 employees across multiple countries, Kaizen Gaming is committed to providing a secure and enjoyable gaming environment. It operates brands such as Betano and employs cutting-edge technology to drive its growth and impact in the global gaming industry.

📋 Description

• Monitor marketing performance across multiple channels (e.g., site traffic, new visitors, registrations, conversions, CPA), ensuring alignment with market targets and KPIs derived from the overarching financial KPIs; • Develop tactical action plans and track the execution, ensuring that brand positioning, media strategies, and campaign deliverables are met according to the local market plan; • Develop and localize, in collaboration with internal teams and external creative agencies, compliant materials (TV, ATL, BTL, digital, on-site), ensuring optimal compatibility between creatives and local target group characteristics; • Monitor and report on the marketing budget, ensuring efficient allocation and identifying opportunities for optimization; • Take full ownership of the local marketing budget, including invoice processing and vendor management, ensuring maximum ROI; • Collaborate with local and central content teams to ensure high quality and consistency across all inbound and outbound communications; • Monitor, track and evaluate all marketing activities, including sponsorships, and report on KPIs across channels and campaigns (TV/ ATL, digital, on-site, affiliate marketing/network) to ensure targets are achieved or take corrective actions where needed; • Monitor and report on competition and their activities across communications, product and compliance areas; assess market and media research to provide insights that support the Country Manager and HQ in understanding consumer trends and competitive dynamics; • Collaborate with agencies and third-party partners (you will be the local point of contact) for the execution of the local campaigns/communications plan; • Create reports and analyses for the Country Manager, keeping them informed of key marketing metrics and campaign performance; • Ensure that all marketing activities comply with local regulations.

🎯 Requirements

• Bachelor’s Degree in marketing or a relevant field • At least 5 years of experience in a marketing role (e.g. social media), preferably within the online industry • Native French and/or Dutch Speaker • Strong command of the English language, both written and spoken • Passion for sports and the online gaming industry • Business orientation and understanding, with an entrepreneurial mindset and attitude • Strong analytical skills and a data-driven mindset • Creativity and motivation to design and execute new projects that ultimately drive KPIs and help achieve the defined targets • Hands-on mentality and proactive approach, with a strong team-oriented mindset • Strong communication skills to convey targets, actions, plans and inspire others to deliver results • Availability for international travel and mobility is considered a plus.

🏖️ Benefits

• A buddy will support you with your onboarding • Competitive pay & bonus scheme • Developmental 360° feedback framework • Monthly meal allowance • Private health insurance for you & your family • Unlimited access to Udemy & continuous training