Paid Media Specialist

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🔥 4 minutes ago

🌵 Arizona, Colorado, +16 more states – Remote

🌵 Arizona – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🐎 Kentucky – Remote 🎰 Nevada – Remote 🌲 North Carolina – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🤠 Texas – Remote 🍁 Vermont – Remote ⚔️ Virginia – Remote 🧀 Wisconsin – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Kalkomey Enterprises, LLC

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1995

📚 Education

🏛️ Government

☁️ SaaS

Education • Government • SaaS

Kalkomey Enterprises, LLC is a provider of outdoor safety and education solutions that partner closely with government agencies and organizations. Kalkomey offers a GovSuite software platform combining education, events, data visualizations, certification fulfillment, card printing, regulatory delivery, and operational support to help public agencies run programs, maintain compliance, and deliver resident-facing services. They deliver accredited online, in-person, scenario-based and advanced courses, in-field tools such as mapping and property-line information, and prediction/forecast capabilities to support outdoor skills and stewardship. Kalkomey emphasizes secure, centralized workflows and audit-ready records, serving 60+ state, provincial, territorial and federal government partners with tens of millions of certifications issued and a broad global/North American reach.

📋 Description

• Build, launch, and manage paid media campaigns across Google Ads and Meta Ads (required), with exposure to Microsoft Ads, Reddit, and Snapchat as skills grow. • Set up and QA campaigns including ad copy, audience targeting, bidding strategies, and tracking configurations. • Maintain campaign hygiene by monitoring budgets, pacing, and performance on a daily and weekly basis. • Assist in the development of ad creative briefs in collaboration with the Brand & Creative team. • Pull and synthesize performance data from ad platforms and internal analytics tools into clear, actionable weekly and monthly reports. • Track KPIs including ROAS, CPA, CTR, conversion rate, and impression share across all active campaigns. • Identify performance trends, flag anomalies, and surface insights to the broader Growth Marketing team. • Support the development of dashboards and reporting templates to improve visibility for stakeholders. • Support A/B testing across ad creative, landing pages, audience segments, and bidding strategies. • Assist in documenting test hypotheses, results, and learnings in a structured experimentation log. • Proactively identify opportunities to improve efficiency and reduce wasted spend. • Stay current on platform updates, algorithm changes, and paid media best practices. • Use AI tools (ChatGPT, Claude, Jasper) to generate and rapidly A/B test ad copy variations — headlines, descriptions, and CTAs — at scale. • Apply prompt engineering basics to write clear, specific prompts that produce usable first drafts without heavy iteration. • Leverage AI-powered tools and ChatGPT Code Interpreter to summarize campaign performance data, identify trends, and draft actionable recommendations. • Coordinate with the SEO, CRM, and Product Marketing teams to align paid campaigns with broader acquisition and lifecycle strategies. • Partner with the Brand & Creative team to ensure ad assets meet platform specs and are optimized for performance. • Communicate clearly with internal stakeholders on campaign status, blockers, and results. • Contribute to quarterly planning cycles by providing paid channel insights and performance context.

🎯 Requirements

• 3–5 years of hands-on experience managing paid media campaigns, with demonstrated proficiency in Google Ads and Meta Ads. • Working knowledge of Microsoft Ads, Reddit Ads, or Snapchat Ads is a plus. • Strong analytical skills with the ability to interpret data, draw conclusions, and communicate findings clearly. • Experience with budget management and pacing across multiple concurrent campaigns. • Familiarity with audience targeting, segmentation, and funnel-stage campaign strategy. • Comfort working in analytics tools such as Tableau, Google Analytics 4 (GA4), Looker Studio, or similar platforms. • Collaborative mindset with strong written and verbal communication skills. • Organized, detail-oriented, and capable of managing multiple priorities in a fast-paced environment. • Genuine curiosity about what is working and why, with a bias toward testing and iteration. • Prompt engineering basics: ability to write clear, specific prompts that produce usable first drafts without heavy iteration. • AI-assisted ad copywriting: demonstrated use of tools like ChatGPT, Claude, or Jasper to generate and A/B test headline and description variations at scale. • AI-powered campaign analysis: ability to use AI tools or ChatGPT Code Interpreter to summarize performance data, spot trends, and draft recommendations.

🏖️ Benefits

• We are a fully distributed company – unless specifically indicated in the job description, this is a work from home position • Employer matched 401(k) • Medical/Dental/Vision insurance with generous employer contributions (including HSA) • Maternity and Paternity leave and benefits • Three weeks of paid vacation, 12 paid holidays, a paid community service day, and a flexible work schedule • Annual wellness allowance, as well as a paid mental health day once a year for when you need it • Automatic WFH contribution to each paycheck • Employee Assistance Program (EAP)