Director, Certification Prep

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October 7

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Kaplan Test Prep

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Education • B2C • Healthcare Insurance

Kaplan Test Prep is a leading provider of educational services, offering test preparation courses for a wide range of standardized exams. These include college admissions tests like the ACT and SAT, graduate school exams such as the GMAT, GRE, and LSAT, and professional licensing exams in fields like healthcare and law. Kaplan emphasizes realistic practice with custom-built study plans, performance tracking, and personalized support to help students achieve their desired test scores. With a focus on comprehensive educational resources and expert guidance, Kaplan is dedicated to helping students gain admission to their chosen schools and succeed in their careers.

1001 - 5000 employees

Founded 1938

📚 Education

👥 B2C

⚕️ Healthcare Insurance

📋 Description

• Lead Strategic Direction: The Director will lead and execute the strategic vision and roadmap for CertPrep, with a focus on market penetration, customer acquisition, and revenue acceleration. This includes leading the go-to-market strategy from market validation to scaling digital sales channels. • Drive AI Marketing & Sales: A primary responsibility is to lead the strategy, implementation, and optimization of all AI-powered digital marketing and sales initiatives. The goal is to achieve a significant reduction in customer acquisition costs for key segments vs. benchmarks. • Own Product Strategy: The Director will lead the product strategy, ensuring that the development of AI-powered test prep products is aligned with digital market demand and commercial objectives. This includes directly contributing to product development that expresses the strategy. • Identify Growth Opportunities: The role involves identifying and penetrating new, untapped niche markets through targeted digital campaigns to expand the brand's footprint and generate new revenue streams. The Director will also build and optimize direct-to-consumer (B2C) digital sales funnels and explore business-to-government (B2G) and business-to-institution (B2I) revenue opportunities. • Ensure Operational Excellence: The Director will establish scalable processes for digital marketing automation, sales operations, and content production, using AI and technology to drive efficiency. This includes managing key performance indicators (KPIs) to ensure optimal investment costs per product and meeting the three-year revenue target of $1 million. • Lead High-Performing Team: The role involves leading and mentoring a high-performing team focused on digital marketing and sales execution. The Director will also foster a culture of innovation, agility, and commercial drive.

🎯 Requirements

• Bachelors or equivalent experience • 5+ Years of experience with successfully launching and scaling digital products or ventures, particularly those targeting niche markets, with a strong focus on market adoption. • 2+ years of collaborating with digital marketing, growth marketing, content marketing, or e-commerce teams. • 1+ years of formal, on-the-job experience with AI-driven product creation and marketing. • Success in driving revenue growth and understanding of optimizing customer acquisition costs. • Excellent communication skills. • Demonstrated analytical, and project management skills.

🏖️ Benefits

• Remote work provides a flexible work/life balance • Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure) • Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members • Comprehensive health benefits new hire eligibility starts on day 1 of employment • Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities