Regional Head of Marketing

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KASHIO

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

💳 Fintech

☁️ SaaS

🤝 B2B

💰 $500k Seed Round - KashIO on 2021-04

Fintech • SaaS • B2B

KASHIO is a Latin American payments platform and PaaS that enables businesses to manage digital payins and payouts, automate recurring collections and intelligent dunning, and perform instant disbursements (including via Yape). It integrates with ERPs, multiple PSPs and banks, supports real-time payments, automated reconciliation and mass payouts, and provides developer tools and support for enterprise and SMB clients across sectors such as ecommerce, education and real estate. Headquartered in Peru with an office in Miami, KASHIO positions itself as a B2B SaaS for digital payments and cash flow automation.

📋 Description

• Design and lead the B2B digital growth strategy focused on acquiring leads from mid-market and enterprise companies • Develop a replicable, scalable multichannel acquisition and nurturing model • Execute complementary demand generation strategies and optimize campaigns targeting decision-makers • Implement a culture of continuous experimentation (A/B testing, multivariate testing) across the entire acquisition funnel • Measure and optimize key metrics such as CAC, LTV, pipeline velocity, and payback period, using dashboards to inform strategic decisions • Design and implement PR strategies to strengthen Kashio's reputation in relevant media • Manage relationships with media, journalists, influencers, and opinion leaders in key markets • Coordinate press releases, interviews, thought leadership articles, and launch coverage • Oversee crisis communications management and protect the corporate image across traditional and digital media • Drive brand positioning strategies targeted at strategic accounts, with consultative and educational content • Align key messaging with the corporate buying cycle and support regional launch initiatives • Identify and segment strategic accounts together with the commercial team • Implement personalized, multichannel nurturing flows for the different stakeholders within each account • Measure the effectiveness of each ABM initiative with specific KPIs (engagement, pipeline velocity, and revenue)

🎯 Requirements

• Degree in Marketing, Business Administration, Communications, Management, or related fields • Studies or certifications in Growth, PR, ABM, digital strategy, or similar areas • MBA is a plus • 5+ years in B2B digital marketing, with experience in SaaS or technology environments • Proven track record in acquisition strategies, brand building, and public relations at high-growth B2B companies, preferably in Fintech, payments, and/or B2B technology • Proficiency with tools such as Google Ads, LinkedIn Ads, GA4, CRM (Zoho, HubSpot, Salesforce), BI (Power BI, Looker) • Experience with media management and PR platforms (Meltwater, PR Newswire, or others) • Knowledge of marketing automation, lead scoring, and personalized journeys • Familiarity with AI tools applied to marketing and PR (ChatGPT, Jasper, Mutiny, Smartly.io, predictive analytics, dynamic journey personalization) • Advanced English (spoken and written) • Portuguese is a plus

🏖️ Benefits

• Opportunity to impact the growth of a FinTech with international expansion • Role with executive visibility and potential for strategic leadership in the medium term • Collaborative, agile environment focused on delivering real results