Senior Manager, Brand Marketing – France, Spain

November 20

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KAYAK

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Travel • Technology • Mobility

KAYAK is a comprehensive travel search engine that allows users to compare prices across hundreds of travel sites. The platform offers services for finding flights, hotels, and rental cars, providing users with the ability to filter results based on personal preferences such as free Wi-Fi or early arrival. Through its website and mobile app, KAYAK provides features like price alerts and the ability to manage travel itineraries via KAYAK Trips. The app offers special mobile rates and notifications, ensuring users obtain the best rates possible. KAYAK's mission is to simplify travel planning and help users make well-informed booking decisions without additional fees.

1001 - 5000 employees

Founded 2004

💰 $6M Post-IPO Equity on 2012-08

📋 Description

• Lead brand marketing strategies for KAYAK in France and Spain with hands-on ownership of strategy and execution, building awareness, relevance, and preference • Lead the development and rollout of integrated marketing campaigns, including creative briefing, media planning, and cross-functional coordination. • Identify and leverage local consumer and market insights to tailor brand marketing strategies for the French and Spanish markets. • Write clear, insight-led creative briefs and work closely with the in-house Creative team and Creative Production Managers and media teams to ensure strong alignment. • Manage traditional media planning (TV, OOH, radio, print), including direct negotiation with media agencies and local vendors. • Adapt global creative and messaging to ensure cultural relevance and resonance in France and Spain. • Track campaign performance, define KPIs, and deliver actionable insights to optimize future activity. • Identify, negotiate, and manage strategic brand partnerships that enhance visibility, drive engagement, and reinforce brand positioning (e.g., sponsorships, co-branded collaborations, and experiential partnerships). • Work closely with PR, Creative, Performance Marketing, Product, and Commercial teams to ensure consistency across all consumer touchpoints. • Manager the local Sr. Specialist, Social Media to integrate local insights into content creation for enhanced brand messaging. • Manage relationships with regional media agencies, and liaise with the Creative team on coordination with creative agencies and production partners.

🎯 Requirements

• 10+ years of brand marketing experience with a strong understanding of the French and/or Spanish markets; dual-market experience is a strong plus. • A track record of leading integrated campaigns across both traditional and digital channels. • Hands-on media planning and vendor negotiation skills. • Experience identifying and managing brand partnerships or sponsorship deals. • Skilled in briefing creative teams and managing asset production processes. • A strategic mindset and strong cultural awareness of local market nuance. • Collaborative working style, strong organization, and attention to detail. • Fluency in English and French is a must. Spanish is a strong advantage.

🏖️ Benefits

• Work from (almost) anywhere for up to 20 days per year • Focus on mental health and well-being: • Company-paid therapy sessions through SpringHealth • Company-paid subscription to HeadSpace • Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!) • No meeting Fridays • 25 days paid vacation, plus a day off on your birthday • Paid leave for certain family events, including parental leave • Private health, life, and disability insurance • Pension plan contributions • Paid volunteer time • Focus on your career growth: • Development Dollars • Leadership development • Access to thousands of on-demand e-learnings • Travel Discounts • Employee Resource Groups