Social Media Analyst – Earned Media

Job not on LinkedIn

3 days ago

Apply Now

Receive Emails with Similar Jobs

Keenpac

WebsiteLinkedInAll Job Openings

B2B • SaaS • eCommerce

Keenpac is a company that provides completely tailored luxury packaging services across design, supply chain, and delivery. They work with some of the globe’s biggest brands to create bespoke packaging that reflects brand values and DNA, with a strong emphasis on sustainability and ethical practices. Their expertise extends to navigating packaging legislation and driving innovation through material choice, size, and cost efficiencies. Keenpac also explores intelligent packaging solutions by integrating digitally driven methods such as augmented reality, QR codes, and blockchain material tracking. They are focused on delivering quality, consistency, and attention to detail in their packaging solutions.

51 - 200 employees

🤝 B2B

☁️ SaaS

🛍️ eCommerce

📋 Description

• Lead campaign measurement reporting from Earned, Owned and Paid Social data for local market and/or product teams. • Setup, maintain and develop social listening databases across key markets and products for establishing relevant baselines. • Implement a consistent campaign measurement framework that can be scaled using regional and global best practices. • Uncover data-based insights, drive experiments with marketing teams and iterate to find winning strategies in Social. • Translate complex analytics to easy to understand and engaging recommendations for internal marketing teams and relevant agencies working on Social. • Lead the internal discussions on Social campaign measurement between marketing teams and supporting social media research agencies. • Initiate experimental projects on your own for at least 10% of your working time

🎯 Requirements

• 6 to 7 years of agency or in-house experience. • Understanding that social media data is inherently messy and to a large extent irrelevant. Our job is to find what matters and we can learn from. • Relevant skills in working with social listening tools (eg Brandwatch) and developing clean boolean. • An understanding of the best marketing analytics tools available for audience behavior and campaign data. • A keen interest for data-driven marketing, understanding the important role data plays in campaigns or always-on strategy. • Capable of visualizing data, quickly producing charts and graphs that tell and story to our team and internal marketers. • An appreciation of structure and simplicity in everything you do. • A strong understanding and knowledge of relevant social platforms and the data they provide. • Proven ability to set campaign goals, KPIs and targets. • The ability to turn data into tangible learnings and recommendations that can be applied across marketing activations. • The ability to be self-sufficient, stay motivated and positive in an often fast-paced environment. • Strong communication skills while having a proactive attitude. • Skilled in data management and visualization tools (Sheets, Slides, Data Studio). • A problem-solver, adept in facing challenges and creating solutions. • Business and financial acumen is a benefit, but not required.

🏖️ Benefits

• No formal education needed, nor will it be evaluated.