SEO Specialist

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Keen

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At Keen, we understand the frustration many face when working with agencies, consultants, or freelancers: the lack of passion and commitment to your brand compared to your dedicated in-house team. On top of that, rigid scopes and fragmented time allocation stifle flexibility, creativity, and depth in truly understanding and supporting your brand.We see ourselves as your dedicated partner, offering highly skilled, full-time extensions of your team. Our candidates bring extensive experience, often surpassing onshore talent ability, at a fraction of the cost. With dedicated full-time team members, you gain agility, cost savings, and the capacity for increased workload. Additionally, we have an unwavering commitment to robust internal management, quality assurance, and ongoing skills development—areas that other vendors often overlook or undervalue.Our Founding team brings decades of collective experience in outsourcing, digital marketing, operations, and creative leadership. This rich background is yours to leverage from day one. With a proven track record, our founders have hired, managed, and scaled over 5,000 front-line team members in rigorous environments, ensuring unparalleled expertise and success in every project.

11 - 50 employees

📋 Description

• - Execute SEO onboarding & recurring tasks: technical audits, architecture checks, indexing fixes, page speed improvements, content audits. • - Local SEO setup & optimization: NAP workbook, competitor/SERP research, Google Business Profile optimization, local rank tracking. • - Manage citations & directory listings: audit, update, build citations; submit to aggregators (Data Axle, Neustar, Foursquare); optimize listings (Yelp, BBB, niche directories). • - Support on-page SEO & content updates: update titles, H1s, meta descriptions, schema, internal linking; optimize location/service pages; Screaming Frog crawls. • - Review & reputation management: set up GHL snapshots, monitor reviews, flag negatives. • - Backlink tasks: submissions, directories, outreach follow-ups, documentation, monthly quotas. • - Monitor performance & reporting: track rankings, traffic, GBP metrics, citations; detect issues; prepare reporting data.

🎯 Requirements

• - 2–4+ years hands-on SEO execution (traditional + local). • - Technical SEO familiarity: Screaming Frog, indexing, speed, architecture. • - Proven ranking improvements for local/service-based businesses. • - GBP optimization, citation management, Maps Pack ranking. • - Proficiency with: SEMrush, Screaming Frog, BrightLocal/Local Viking/Search Atlas, Google Analytics & Search Console, WhiteSpark, Loganix. • - Strong written English, attention to detail, organized execution. • - Familiarity with SOP-driven workflows. • - Content brief support & keyword research. • - Basic HTML/CSS understanding. • - **Bonus experience:** Background in home services industries (plumbing, HVAC, electrical, roofing, restoration)

🏖️ Benefits

• - Fully remote working model • - Birthday off • - Be part of a client-focused team that values ownership and customer success • **To align with U.S. client hours, the role will operate Monday to Friday, 2:00pm – 10:00pm SAST.**