Marketing Coordinator, German Market Growth – SaaS/IoT

November 22

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Keycafe

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B2B • SaaS • Transport

Keycafe is a key management company that streamlines key access for businesses and individuals, offering solutions such as business key management and public drop-off locations for services like Airbnb. Their platform facilitates the automation of key exchanges and access control, with applications in various industries including short-term rentals, auto dealerships, car rentals, construction, logistics, government offices, and hotels. Keycafe provides cloud-based access control and visibility, integration capabilities via API, and high security for automated key management. The platform is customizable and scalable, supporting various business needs from single key management to large-scale operations.

11 - 50 employees

🤝 B2B

☁️ SaaS

🚗 Transport

💰 Debt Financing on 2022-03

📋 Description

• Develop and execute integrated marketing campaigns across email, blog, case studies, paid media, landing pages, and webinars. • Write clear, compelling German-language content for blogs, the website, newsletters, emails, and industry-specific campaigns. • Create segmented email campaigns tailored to industries, buyer personas, and stages of the funnel. • Manage and grow Keycafe’s German social media presence with consistent, engaging content. • Produce and coordinate webinars that support awareness, education, and lead generation. • Analyze customer data, campaign performance, and market trends to identify new opportunities and optimize results. • Support marketing events, conferences, and strategic industry partnerships. • Track and report on KPIs, providing insights to improve future campaigns. • Collaborate with sales, product, and operations to ensure messaging alignment and high-impact execution. • Stay up to date with modern digital marketing tools, automation platforms, and analytics best practices.

🎯 Requirements

• Fluent in German and English, with excellent written and verbal communication in both languages. • 2+ years of experience in marketing, content creation, digital campaigns, or sales enablement. • Strong copywriting and content creation skills, especially for B2B audiences. • Comfortable using CRM and marketing automation platforms. • Experienced in email marketing and newsletter creation. • Familiar with SEO principles and analytics tools (Google Analytics required; Semrush is a plus). • Skilled at using ChatGPT and other AI tools to enhance content and workflows. • Strong organizational abilities with exceptional attention to detail. • Creative, resourceful, and driven by achieving measurable results. • Nice to Have: Experience with SaaS, IoT, or hardware-enabled technology companies. Background in performance marketing or paid media campaign execution. Familiarity with webinar platforms and event coordination.

🏖️ Benefits

• Base Salary: $1,300 USD per month. • Commission: Monthly performance-based commission ranging from $500 to $900 USD, with an on-target earnings (OTE) of $1,800 to $2,200 USD per month. • Apple MacBook + monitor, keyboard, and mouse provided. • Paid music streaming subscription (Spotify, Apple Music, or equivalent). • Single-person mobile plan covered. • Annual wellness budget for physical or mental well-being. • Annual career development budget for courses, training, or conferences. • Time Off: 18 days of PTO annually, plus public holidays in your location. • Birthday Off: An additional fully paid day off. • Parental Leave: 4 weeks of paid maternity/paternity leave (within the child’s first year). • Eligibility for benefits begins after a 3–6 month probationary period, depending on the benefit.