Keypath Education
Education • SaaS • B2B
Keypath Education is a global educational technology company that partners with universities to design, market, and deliver career-focused online higher-education programs. It operates an end-to-end technology and data platform (KeypathEDGE) to power program selection, predictive analytics, learning design, student recruitment, and student experience — including clinical and field placement management — serving university partners across the US and Asia-Pacific with particular emphasis on scaling healthcare programs.
Director of Strategic Marketing
Job not on LinkedIn
November 26
Keypath Education
Education • SaaS • B2B
Keypath Education is a global educational technology company that partners with universities to design, market, and deliver career-focused online higher-education programs. It operates an end-to-end technology and data platform (KeypathEDGE) to power program selection, predictive analytics, learning design, student recruitment, and student experience — including clinical and field placement management — serving university partners across the US and Asia-Pacific with particular emphasis on scaling healthcare programs.
📋 Description
• Lead strategic marketing at Keypath Education - drive growth, innovation & team excellence for online uni programs. • Lead the development of transformative, insight-led marketing strategies that exceed growth targets. • Build trusted relationships with senior marketers and academics across partner universities to influence and align efforts for marketing success. • Champion innovation to unlock scalable growth and future-proof the portfolio. • Drive performance marketing with analytical rigour and a data-first mindset. • Lead digital excellence, leveraging AI and martech to enhance efficiency and impact. • Inspire, coach and empower a high-performing team with a focus on outcomes. • Foster cross-functional collaboration to amplify results across the organisation.
🎯 Requirements
• Tertiary qualification in Marketing, Business, Communications, or related fields. • Postgraduate education highly desirable • Minimum 15 years’ experience in senior marketing leadership roles, ideally in enterprise, edtech, education or service-based sales industries. • Significant experience overseeing and optimising large multi-million-dollar performance media budgets. • Extensive strategic planning skills overseeing the development of full-funnel, strategic marketing plans that are insight-led and customer-focused. • Proven commercial acumen with a history of delivering measurable business results. • Exceptional influencing and stakeholder management skills with the ability to drive business focussed outcomes internally and externally in complex organisations and environments. • Experience with high-commitment complex buying journeys is highly desirable with understanding of levers across the full consumer lifecycle. • Experience driving change through an organisation or team to deliver improved outcomes. • Proven experience running a portfolio or marketing function to drive growth. • Experience leading and developing high-performing teams and navigating matrixed stakeholder environments. • Leans into analytics and data and is highly confident using data and insights to inform strategy, optimise performance, and drive continuous improvement. • Proven expertise in digital marketing across PPC, SEO, social media and website optimisation, with a strategic understanding of the integrated digital ecosystem to drive demand and maximise conversion. • Strong understanding of marketing platforms (e.g. Google Analytics, Salesforce, Microsoft Dynamics, CRM, media dashboards). • Excellent communication, influencing, and stakeholder engagement skills. • Very strong presentation and communication skills.
🏖️ Benefits
• Opportunity to work in-office, hybrid, or remotely, with laptop and hardware provided for your home office. • Access to health & wellbeing programs, including an Employee Assistance Program and Mental Health Days. • Dedicated DEI committee • Learning & growth opportunities, including access to LinkedIn Learning and career development programs, and staff discount for Master degrees from our many university partners. • Employee-led initiatives such as Culture Club, Team Green, Sustainability, and more. • Company events and activities run in-office and remotely. • Fast-growing company with increasing career path opportunities.
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