Data Analyst – Loyalty

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Keyrus

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1996

🤝 B2B

B2B • Data Analytics • Consulting

Keyrus is an international company passionate about leveraging data to make impactful changes in life, society, and the future. With a presence in 18 countries, Keyrus is dedicated to creating meaningful careers for its employees by fostering excellence, trust, creativity, kindness, and fun. Specializing in data analytics, data advisory, and management, Keyrus provides vendor-agnostic solutions and continuous training opportunities through its KLX platform. The company also emphasizes a healthy work-life balance with a range of benefits, including sports events, healthcare plans, and an inclusive work culture. Keyrus is committed to openness and transparency to maintain positive workplace relationships and is driven to innovate and influence the digital future.

📋 Description

• Act as and innovate as an internal analytics consultancy and data ambassador within the CRM team and Marketing leadership, using technical data analysis skills and business knowledge to drive discussions about customer behavior and provide recommendations • Lead the definition and consolidation of measurement models for loyalty initiatives, establishing methodologies, assumptions and governance for strategic KPIs • Develop and evolve uplift/incremental evaluation models for cashback strategies, benefits and loyalty incentives • Ensure consistency of the program’s performance indicators, supporting the creation of a single view of results for business stakeholders • Serve as an analytics consultant to Marketing, CRM and Loyalty teams, turning data into actionable recommendations • Produce analyses that support decisions regarding the expansion, optimization or review of customer benefits • Conduct studies on behavior and the evolution of the customer base participating in the loyalty program, identifying impacts on retention, purchase frequency, average order value (AOV) and customer lifetime value (CLV) • Support the transition of the loyalty initiative to a continuous operational model, ensuring that measurement models are documented, scalable and governed

🎯 Requirements

• Experience in data analysis applied to solving business problems • Knowledge of impact measurement methodologies and incremental analysis • Experience designing and interpreting A/B tests, control groups and hypothesis testing • Knowledge of statistics applied to decision-making • Experience with SQL for manipulating and exploring large volumes of data • Programming in Python for data analysis and analytical modeling • Ability to translate complex analyses into executive recommendations through data storytelling • Experience building metrics, KPIs and performance tracking frameworks

🏖️ Benefits

• Degree in Mathematics, Statistics, Physics, Economics, Engineering, Computer Science or related fields • Experience with PySpark programming and Databricks • Knowledge of agile methodologies for project/operations management