Digital Marketing, Analytics Specialist

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Kinaxis

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

☁️ SaaS

💰 $33M Venture Round on 2000-05

Logistics • SaaS • Supply Chain Management

Kinaxis is a leading provider of supply chain orchestration solutions, specializing in AI-infused supply chain planning and management. Their flagship platform, Maestro, enables organizations to master complexity and optimize decision-making processes across the entire supply chain. By integrating advanced analytics with real-time data visibility, Kinaxis helps businesses improve operational efficiency, predict demand, and respond proactively to disruptions.

📋 Description

• Execute and support integrated, multi ‑ channel digital campaigns across platforms including LinkedIn, Google Ads, 6sense, DSP/programmatic platforms, Eloqua, Salesforce, and Power BI. • Support campaign setup, trafficking, targeting, tracking, and governance in partnership with internal teams and external agencies. • Monitor in ‑ flight campaign performance and recommend optimizations to improve engagement, conversion efficiency, and pipeline contribution. • Analyze performance against core B2B metrics such as Campaign Members, MQLs, MQAs, CPL, and influenced pipeline. • Deliver integrated reporting that links digital channel performance to CRM and funnel outcomes to support visibility and decision ‑ making. • Translate campaign performance data into actionable optimization recommendations, supporting continuous improvement across digital and search programs. • Partner with Campaign Managers and stakeholders to align execution with GTM priorities and business objectives. • Serve as a key operational liaison between internal teams and agency partners, ensuring consistency, accountability, and execution quality. • Support continuous improvement through testing, documentation, and process refinement, while optimizing channel performance and budget efficiency to improve digital ROI.

🎯 Requirements

• Post ‑ secondary degree in Marketing, Business, Communications, or a related field. • 4+ years of experience in digital marketing, campaign operations, media execution, or performance marketing within B2B or enterprise environments. • Hands-on experience managing campaigns across platforms such as LinkedIn, Google Ads, 6sense, DSP/programmatic platforms, Eloqua, Salesforce, and reporting or BI tools. • Experience analyzing campaign performance using CRM and reporting tools, with the ability to interpret complex data and translate it into actionable optimization insights. • Solid understanding of how digital marketing performance connects to CRM metrics, funnel progression, pipeline contribution, and revenue outcomes. • Experience supporting integrated digital programs across paid and organic channels, with exposure to SEO and emerging AI driven search and discovery trends. • Working knowledge of B2B demand generation concepts, including audience segmentation, intent data, paid media, nurture integration, and funnel optimization. • Proven ability to work cross ‑ functionally and with agency partners to support campaign execution, optimization, and reporting. • Strong communication and presentation skills, with the ability to explain campaign performance and recommendations to both technical and non ‑ technical audiences. • Highly organized, detail ‑ oriented, and able to manage multiple campaigns and priorities in a fast ‑ paced environment. • Proactive, adaptable, and improvement ‑ focused, with a test ‑ and ‑ learn mindset and interest in evolving digital marketing capabilities.

🏖️ Benefits

• Flexible vacation and Kinaxis Days (company-wide days off) • Flexible work options • Physical and mental well-being programs • Regularly scheduled virtual fitness classes • Mentorship programs, training, and career development • Recognition programs and referral rewards • Hackathons