Lifecycle Marketing Manager

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Kirin

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2025

🍽️ Food & Beverage

💼 Consulting

🛍️ eCommerce

Food & Beverage • Consulting • eCommerce

Kirin is a global leader in the beverage industry, known for its innovative products and commitment to quality. With a strong presence in major markets such as New York, San Francisco, Shanghai, and Hangzhou, Kirin offers a diverse range of beverages that cater to the tastes and preferences of consumers worldwide. The company continuously strives to enhance its offerings through research and development, ensuring sustainable practices and customer satisfaction.

📋 Description

• Own the email and SMS calendar in Klaviyo from brief through QA, launch, and post-send analysis. • Build and improve Welcome, Browse Abandonment, Cart Abandonment, Post-Purchase, Cross-Sell, Win-Back, and replenishment flows. • Create meaningful customer segments using purchase behavior, engagement, product affinity, predicted value, and lifecycle stage. • Maintain a disciplined A/B testing roadmap across subject lines, offers, content, timing, frequency, and flow logic. • Monitor deliverability, list growth, consent, suppression, and sender reputation; resolve issues before they affect revenue. • Partner with creative and merchandising teams to turn imperfect inputs into on-brand campaigns quickly. • Produce weekly reporting on revenue, conversion, repeat purchase, LTV, unsubscribe rate, spam rate, and flow health.

🎯 Requirements

• 3+ years of lifecycle, retention, or CRM experience for a DTC or e-commerce brand. • Deep hands-on Klaviyo experience, including custom properties, event triggers, flow logic, segmentation, and reporting. • Strong Shopify fluency and familiarity with the surrounding e-commerce stack. • Comfortable working in spreadsheets and explaining performance without hiding behind platform attribution. • Strong copy judgment, careful QA habits, and the ability to ship independently at a fast cadence. • Helpful but not required: Experience with Gorgias, Recharge, Attentive, Postscript, or loyalty and referral tools. • Experience improving deliverability or migrating a large account into Klaviyo. • Examples of flows, campaigns, or retention programs that materially improved LTV or repeat purchase rate.

🏖️ Benefits

• Health insurance • Flexible work arrangements • Professional development