Freelance Social Media, Digital Marketing Manager

🔥 2 minutes ago

🇱🇻 Latvia – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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KNIPEX

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1882

🏭 Manufacturing

🔧 Hardware

Manufacturing • Hardware

KNIPEX is a family-owned company with over 140 years of experience, dedicated to manufacturing high-quality pliers. With a focus on innovation and reliability, KNIPEX designs and produces pliers that are rigorously tested to meet high standards. The entire production process, from initial idea to delivery, is managed in-house, ensuring superior quality and continuous improvement in their product offerings. KNIPEX prides itself on consistently developing better tools that enhance usability for its customers.

📋 Description

• Manage KNIPEX social media channels in Lithuania, Latvia, and Estonia • Plan, schedule, and publish content through internal tools across platforms such as Facebook and Instagram • Create locally relevant content and handle community management with a customer-centric approach • Build and maintain relationships with influencers, collaborators, and local creators • Optimise content and campaigns to improve reach, engagement, and brand impact • Create, localise, and optimise digital sales and marketing content with the KNIPEX Digital Marketing Team at HQ in Germany and representatives in Lithuania, Latvia, and Estonia • Support online campaigns including social media, paid advertising, and email marketing • Coordinate campaign activities with selected customers and distributors • Monitor and analyse KPIs for traffic, conversions, and campaign performance • Track market trends, competitor activities, and digital best practices in B2B and B2C environments • Optionally support PR activities, including media, trade publications, and brand communications • Support and attend relevant trade fairs and industry events within Lithuania, Latvia, and Estonia

🎯 Requirements

• Proven experience in digital marketing, social media management, and influencer relations (B2B and/or B2C) • Confident in handling performance KPIs • Excellent language skills: Latvian or Estonian (native or fluent) and very good English • Solid digital know-how in content marketing and social media platforms • Basic proficiency in MS Office applications, especially Excel • Freelance mindset with high independence and reliability • Strong local market understanding • Familiarity with social media management tools • Familiarity with native platform tools such as Meta Business Suite • Familiarity with paid media platforms such as Meta Ads Manager • Familiarity with content planning tools • Familiarity with influencer and monitoring tools • Familiarity with creative and localisation tools such as Canva and Adobe Creative Cloud • Familiarity with video editing tools such as CapCut, Premiere Pro, or similar • Familiarity with CRM systems such as Salesforce, HubSpot, or similar • Strong interest in hand tools and technical products • Background in marketing, communications, sales, or a related field; education or degree preferred • Willingness to support and attend relevant trade fairs and industry events within Lithuania, Latvia, and Estonia • Additional PR experience or affinity is optional

🏖️ Benefits

• Freelance engagement • Remote work • Opportunity to work with KNIPEX's Digital Marketing Team at HQ in Germany and representatives in Lithuania, Latvia, and Estonia